Salzburg/Vienna (A) Friedrich Lixl brings over 30 years of management and sales experience in the premium vehicle brand segment to Donau.
“Our regional directorates are the heart of our strategy, which revolves around customer proximity and service orientation,” says Reinhard Gojer, Sales Director at Donau, and emphasizes: “With Friedrich Lixl, we are relying on an experienced manager who knows the demands of customers. I am sure that he and his team will use the opportunities for the Danube in Salzburg correctly and successfully.”
Friedrich Lixl succeeds Mario Reim as country director, who will be involved in setting up special sales in the future.
To person
Friedrich Lixl, born in 1967, worked in management positions at the automobile dealer Pappas Group for more than 20 years. Most recently, Friedrich Lixl was involved with the European Mercedes-Benz dealer association FEAC FEAC (Fédération Européenne des Amicales de Concessionnaires Mercedes-Benz) as its president. The Salzburg native has completed training and further education at the University of St. Gallen and the INSEAD Business School, among others.
