An additional way to help customers, and above all to reduce logistics costs.
With more than 350 million references, Amazon is one of the largest e-commerce platforms in the world. This abundance has contributed to its success, as has its particularly generous returns policy, which speeds up the act of purchase.
Reduce costs and satisfy the customer?
Only, at a time when the American company lays off massively and seeks to make savings, this policy represents a high cost that must undoubtedly be reduced. Rather than deteriorating its service (and its sales), Amazon has chosen to target the seller by adding a special mention when products are returned too often.
Our colleagues on the site The Information noticed a new “Frequently returned product” indication on certain items such as a record player, as well as dresses.
On its site, Amazon explains that it makes every effort to help its customers make informed purchasing decisions, whether with reviews, an overview of the product (image and video), the technical sheet and sometimes even the augmented reality. This mention “Frequently returned product” is therefore an additional tool to reduce returns, satisfy the customer, and above all solve a costly problem that leads to obvious logistical constraints.
