French Nationwide Playing Authority Launches Marketing campaign In opposition to Playing Habit Forward of Euro 2024

French Nationwide Playing Authority (ANJ) forward of it Euro-2024 launched an data marketing campaign towards playing habit, studies Igamingbusiness.

In accordance with the supply, the ban marketing campaign from ANJ was developed by the French promoting company Rosbeef! This system makes use of yellow flags and true tales from the lives of playing addicts to raised clarify how severe the results of playing habit are. It’s also recognized that this marketing campaign will embrace social promoting on Snapchat and movies with suggestions from gamers.

In accordance with the survey, greater than 50% of French residents will watch Euro 2024. A 3rd of the nation’s inhabitants plans to guess on the matches of the event. Analysts estimate that the French will guess greater than 1 billion euros on the Euro 2024 video games.

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