Mainland China’s fast fashion brand “SHEIN” was named by French lawmakers for damaging the environment and the country’s textile industry. (Photo/Dazhi/Associated Press)
Mainland China’s fast fashion products have swept the world, seriously impacting traditional fashion brands and the garment industry, and frequently causing problems such as the production of large amounts of garbage, environmental pollution, and chemical materials that cause infertility or cancer. As a result, French conservative MP Antoine Vermorel-Marques proposed a punitive “killing bill” that would charge an additional 5 euros (approximately NT$172) per item, triggering polarizing reactions from public opinion.
According to “France 24”, 31-year-old Antoine deliberately uploaded a video on TikTok that imitated teenagers unboxing fast fashion and ultra-fast fashion products in order to promote the killing bill he proposed, and named the shoes of the mainland brand “SHEIN” in his hands that contained harmful substances. Sterile toxins and Chinese fast fashion are killing the French textile industry.
French conservative MP Antoine Vermorel-Marques. (Picture/reproduced from TikTok)
The French branch of Oxfam has warned that disposable, disposable fast fashion products will have catastrophic consequences for society and the environment. Antoine has almost locked in SHEIN, which has an average selling price of only 7 euros (approximately NT$241) and adds 6,000 to 11,000 new products every day, and proposed a killing bill, saying that the brand has destroyed the French textile industry.
Putting aside that fast fashion is not a fashion issue, opponents said that the bill punishes consumers in disguise and will have to spend more money to buy the latest fashionable clothes in the future. “This punishes and restricts the poor from purchasing affordable fashionable clothes.”
Cécile Désaunay, research director of social analysis agency Futuribles, believes that the bill is actually a mechanism to reward consumers for purchasing “sustainable fashion” products. Antoine also emphasized that the killing bill is not a tax, but requires users to “pay the price of pollution. If you do not choose to pollute, it is a win-win for you and the earth.”
However, Friends of the Earth International (FOEI) pointed out that brands such as ZARA, H&M, Primark and Uniqlo also have the same problem, and even involve human rights issues related to forced labor of the Uighurs in China. According to a report by “Mer Street Journal”, fast fashion sales will reach nearly US$32 billion (approximately NT$998 billion) in 2023.
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2024-03-17 07:32:52
