“French Internet Users prefer TikTok and Twitch over Facebook and Instagram”

On which social network do the French spend the most time? It is to answer this question that an Ipsos study was conducted in March 2023 in France among 1048 respondents aged over 16. This aimed to determine the average time spent per day on different social networks over the past twelve months. Race results? Unsurprisingly, it is on TikTok that French Internet users spend the most time, with 1h33 on average per day, followed very closely by Twitch with 1h32.

Respondents reported spending 1:18 on YouTube and 1:10 on Discord. The Meta group comes in fifth and sixth position with respectively 1h08 and 1h02 per day on Instagram and Facebook. Under 1 hour, we find Snapchat (59 minutes), Twitter (57 minutes), Telegram (55 minutes), WhatsApp (49 minutes), Messenger (47 minutes), LinkedIn (41 minutes), Pinterest (38 minutes) and Reddit (34 minutes). Signal and BeReal are the only social networks to be below the 30-minute mark, with the French devoting 23 minutes to it daily.

Twitch popular among men, TikTok among women

If TikTok imposes itself in the general classification, it is not necessarily the social network most appreciated by men. The latter prefer to spend most of their time on applications to exchange, and above all on Twitch, with 1h46 per day on average, then on YouTube (1h08) and finally on Discord (1h04). Women, meanwhile, remain faithful to the Chinese social network by devoting 1h40 of their time to it, then on YouTube (1h15) and finally Instagram (1h12).

TikTok, YouTube and Twitch are therefore essential applications. Generation Z is no exception since 16-24 year olds devote most of their screen time to Twitch (1h58), then to TikTok (1h41) and finally to YouTube (1h31). And yet, they most often use YouTube at 99%, Instagram at 85% and even Facebook at 79%. On the side of the 60 years and over, it is Facebook that seduces with an hour spent per day on average, tied with YouTube. And it is on Twitter that boomers then spend the most time with 40 minutes on average.