In an OpinionWay survey for CCI France, 54% of respondents say they are confident in the companies in their territory, but only 27% in the French economy.
The French have twice as much confidence in businesses in their territory as in the French economy in general, and their morale is weighed down by the economic situation, an OpinionWay survey for CCI France noted on Thursday. According to the results of this study, entitled “The French and businesses in 2024”, 54% of those questioned say they are confident in the businesses in their territory, but only 27% in the French economy.
The economic situation in France has a negative impact on the morale of 57% of them, a positive impact for 19% and no impact for 24%. 72% say they are “worried” about both the French economy and the world economy, a little less (69%) for the European economy. Concern varies from one category to another: thus, people belonging to higher socio-professional categories are more confident about the French economy this year (31%) than people from working-class categories (20%). Only 20% of residents of rural communities are confident, compared to 34% in the Paris metropolitan area, and their morale is lower than elsewhere (66%).
The French pay attention to purchasing power, local production and short circuits
The majority of French people (55%) expect companies to make a greater commitment to purchasing power. However, 41% of those questioned also mentioned local production and short circuits, and 39% wanted them to commit to Made in France. Commitments on the revitalization of territories (cited by 21% of those questioned), the inclusion within the company of young people, seniors, disabled people, refugees, etc. (15%) or innovation (9%) appear much more secondary.
A majority (65%) of French people would also be ready to invest in a French company in return for a tax advantage, and 71% in exchange for preferential purchasing conditions on the products or services offered by this company. Among “the actors acting most for the guidance of young people”, 69% of respondents cite independent educational establishments (universities, schools), relatives (63%) and professional branches (55%). Companies are cited by 39% of respondents, the State by 23%.
Finally, almost half (46%) of French people believe that companies in sectors affected by the organization of the Olympic Games, such as tourism, construction or transport, are currently ready to properly host the event. Just over half (54%) think they will be ready when the Games start.
The study was carried out with a representative sample of 1,005 people, on January 3 and 4, 2024, by self-administered online questionnaire.
2024-01-18 19:29:06
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