Paris, May 3 (EFE).- After the phenomenon Victor Wembanyama, number 1 in the NBA Draft in 2023, France could have another “fait maison” player for the second consecutive year in the first place on the podium in this election June 26 and 27. His name was Zaccharie Risacher.
Julien Lepron is a sports marketing expert. Why can Risacher succeed in the NBA? Lepron analyzes the player’s strengths in EFE.
“His arrival in the NBA tells the story of someone who came from abroad to make an impact in America. And that’s very attractive.” So his sophisticated and efficient style, “Nicolas Batum improved”, according to the expert, as well as the intelligence and knowing the court of Risacher’s father, Stéphane, money in the Olympic Games. since 2000 and previously from Unicaja Malaga and Murcia.
“He is a man of honor, mentally stable and that is attractive, although it is true that he is not an amazing player,” he says.
For Julien Lepron, on an economic level, the sponsorship offers of sportswear received by Risacher must be financially compatible (according to estimates, between 400,000 and 500,000 dollars a year for a player of his category), but very inter different in the strategic plan.
“Nike is the brand of champions, and Puma is an ambitious brand that has invested a lot to expand its network at the highest level of basketball,” said the former PSG manager. ‘ explained to EFE.
“After talking to my family, it’s better to wait for the draft (in June) to make a decision between Puma and Nike, although I can say I’m split 50%,” said Risacher in an interview with EFE.
He was born in Malaga on April 8, 2005, in the last season of his father, Risacher junior, 19 years old and 2.06 high.
The young man from Bourg en Bresse (club known as JL Bourg Basket) avoided announcements about his choice, although he remembers well his first pair of basketball shoes.
Since he is likely to be number 1 in this year’s draft – according to some American media – some have fallen into the temptation of comparing the Bourg en Bresse forward with Wembanyama.
“No player can be compared to ‘Wemby’, because of his size and quality, he is stratospheric, the only thing I can do is to be inspired by his NBA career,” Risacher itself clarifying, supporting the idea of the brands.
Risacher is also aware that his market value will depend on his call to the Olympics in Paris in 2024. Last February he discussed with the French A team.
“I try to focus on my game to do my best and have a performance that allows me to be in the group. It will be an honor, but I will focus on what I can control keep,” he says.
In addition to Risacher, there are, currently, 12 other Frenchmen registered in the 2024 Draft, which are a reflection of the great era of French basketball.
Media game
From JL Bourg Basket – in the playoff positions in the regular French league – they rubbed hands with Risacher, the favorite of this club in the east of France to the detriment of the giant Tony Parker ASVEL, with whom he completed his training.
“We have seen a huge increase in Zaccharie’s 10 shirts, above all we have seen a proliferation of customers, not only from our region, but from all over France,” they explained to EFE from the club, which did not provide details about the number of transactions (the player’s shirt has an official price of 75 euros).
And on social networks, Bourg en Bresse has proven that the audience for his messages is at least 50% higher when he has Risacher in the information.
Antonio Torres del Cerro
(c) EFE Group
2024-05-03 11:17:40
#Risacher #French #talent #NBA
