Free2move, Stellantis’ mobility brand, has presented its new brand identity ‘Move with your time’, with which it seeks to reaffirm the company’s values and commitments, mainly focused on simplifying the mobility of its customers.
The new identity and brand positioning “reflects who we are today and what we aspire to be tomorrow. Positive and optimistic ”, explained the company’s global director of marketing and communication, Philippe Brun. With this new branding, the company “reaffirms its ambition to be a leader in the digital transformation of the sector to better respond to new uses, committing to provide the best sustainable value for all ”.
This rebranding is represented by circles, symbols already present in the company’s Mobility Hub, together with the green color that represents electric mobility. In addition, with the new claim, the brand seeks to continue developing to meet the needs of its private and business clients in Europe and the United States.
Free2move, founded in September 2016, is a global mobility brand. It relies on data and technology to offer better customer experiences and thus reinvent mobility and facilitate the transition to e-mobility. It has 2 million users, 450,000 rental vehicles, 500,000 parking spaces, 250,000 recharging points in Europe, 620,000 corporate contracts and a presence in 170 countries.
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