FRED, the sun-drenched jewelery master, has launched FRED Audacious Blue, the brand’s first blue lab-grown diamond, using the brand’s exclusive FRED Hero Cut cutting process. Inspired by new blue lab-grown diamonds, FRED creatively interprets the new Force 10 Duality high-end jewelry series, cleverly integrating blue lab-grown diamonds and natural white diamonds to highlight brilliance.
Throughout Mr. Fred Samuel’s life, he always adhered to his true intentions, and used his strong self-drive and innate aesthetic knowledge to lead him to excellence, constantly inspiring him to break conventions and bring extraordinary creative jewelry to the world. design. Mr. Fred Samuel has always been fearless of secular vision, dared to challenge tradition, and always insisted on what his heart wanted. As early as the 1920s, he used his foresight to discover the beauty of cultured pearls. Mr. Fred Samuel has also subverted traditional jewelry styles. The classic work that combines two completely different materials is the Force 10 series, which was born in 1966. It uses fine steel braided chain ropes and gold chain buckles to create a jewelry that is suitable for many occasions. Multipurpose jewelry. It was with this pioneering spirit of bold innovation that Mr. Fred Samuel, who was only 28 years old at the time, founded the high-end jewelry brand named after himself in 1936. Since then, innovation has become the iconic signature of FRED. Whether it is design style or jewelry creation with innovative craftsmanship, FRED has demonstrated a strong and unique brand style.
FRED has always been forward-looking and unconventional, and boldly launched FRED Audacious Blue, whose name fully demonstrates the core essence of the brand. This brand’s unique cutting process will be used for the first time in the Monsieur Fred Inner Light high-end jewelry series released in 2022, which is intended to pay tribute to the founder of the brand. It was presented together with the brand’s iconic Force 10 series at the Paris brand retrospective exhibition last September. These rare elements seem destined to meet FRED…
The purpose of “Audacious” is to explain the brand’s first-ever lab-grown diamond, highlighting the bold and fearless brand spirit. “Blue” pays tribute to the brand’s classic color, reflecting its infinite passion for the French Riviera, the ocean and water sports.
FRED Audacious Blue uses the FRED Hero Cut cutting process to create a unique sail-shaped design, which has the elegance of a sailboat and the tenacity of a shield, highlighting the vigorous strength and fearless courage of the brand founder, Mr. Fred Samuel.
White diamonds are already rare, blue diamonds are even rarer treasures, and blue diamonds with bright colors and brilliant fire are even more rare treasures. Both types of diamonds are extremely rare and highly prized, and the unique color of these diamonds is one-of-a-kind, making blue diamonds one of the most elusive gemstones to find. It originated from the very depths of the ancient ocean, and was finally conceived after long years of precipitation and carving.
In an era where lab-grown diamonds are increasingly common, this choice is unexpected but reasonable, and demonstrates the bold spirit that Mr. Fred Samuel has always embodied. FRED Audacious Blue is of exceptional quality and has the same chemical composition as natural diamonds. FRED has devoted its efforts and brought together top experts from Europe and the United States to use exquisite craftsmanship and superb skills to create lab-grown diamonds of excellent quality certified by the Gemological Institute of America (GIA). From birth to final polishing, each FRED Audacious Blue stone can be traced, fully demonstrating the unique charm of FRED Audacious Blue in many aspects.
FRED has high aspirations and hopes to use blue diamonds in high-end jewelry works. The brand relies on its bold and innovative spirit and the power of technology to create the first blue cultivated diamond in the brand’s history.
First of all, in terms of color, it is no exaggeration to say that the perfect display of FRED blue hue not only requires several years of research, but also experts spent 18 months on technical research and development. FRED Audacious Blue captures the light and dark shades of the ocean, the refraction of sunlight, the undulations of the waves, and its shimmering brilliance. It shows Mr. Fred Samuel’s love for the sea and interprets the profound historical heritage and free and casual attitude he injected into the brand.
The brand also puts a lot of effort into the cutting process. The brand’s unique FRED Hero Cut cutting process gives FRED Audacious Blue unparalleled fire and depth. The FRED Hero Cut cutting process is cut with precise proportions, giving it 36 facets, each of which shines with dazzling blue light, bright and deep.
This cutting technique is unprecedented in the jewelry industry and is exclusive to FRED. The FRED Hero Cut cutting process draws inspiration from the shape of the shield, transforming sportsmanship and life beliefs into the pursuit of outstanding courage, tenacity and confidence. Encourage us to be the warriors of our own lives like Mr. Fred Samuel and always maintain a positive and optimistic attitude towards life.
Finally, on the integrity of the work. In order to ensure that every FRED Audacious Blue stone is flawless, regardless of its carat weight, it is necessary to obtain a large enough rough stone. Taking a rough stone weighing 36 carats as an example, it takes several months to create. This number of carats is like the golden section, full of meaning. It not only represents the number of facets in the FRED Hero Cut cutting process, but also symbolizes the year the brand was founded – 1936.
As a perfect tribute to the founder of the brand, FRED launches an 8.88-carat blue lab-grown diamond with FRED Hero Cut and certified by the Gemological Institute of America (GIA). The number 8 runs through the life of Mr. Fred Samuel: he was born in the eighth month of 1908 and opened his first store in the 8th arrondissement of Paris.
This is a true lucky symbol, ensuring that FRED Audacious Blue is born under the blessing of a lucky star.
The triple innovation highlights FRED’s extraordinary craftsmanship and gives the new design a unique splendor. Under the leadership of the brand’s bold innovation, FRED uses superb skills to create the Force 10 Duality high-end jewelry series set, opening a new chapter in high-end jewelry. FRED Audacious Blue and natural white diamonds complement each other and complement each other, further demonstrating the perfect fusion of traditional jewelry and innovative technology.
Looking back to 1966, the brand’s iconic Force 10 series of bracelets broke through the traditional jewelry style and innovatively integrated exquisite gold and tough stainless steel materials, demonstrating the brand’s spirit of bold exploration and innovation. In 2023, FRED was inspired by the design of the Force 10 series, and released the new Force 10 Duality high-end jewelry series to interpret the subtlety of “difference”, play with the fun of “contrast”, and interpret the “complementary” nature of nature; with materials The innovative collision and fusion of , color and shape elements serve as design inspiration, presenting new design products and injecting new vitality into the brand’s pioneering spirit.
Since its inception, the Force 10 series of bracelets has stood out with its distinctive and unique unisex aesthetic. Today, blue lab-grown diamonds shine with pure and powerful light thanks to the brand’s exclusive FRED Hero Cut cutting process. The Force 10 Duality fine jewelry collection revitalizes the classic unisex aesthetic. As the ultimate expression of FRED style, this collision design of different elements is also reflected in the graphic combination. Each piece set with FRED Audacious Blue is paved with brilliant-cut and princess-cut diamonds, giving a sharp contrast. visual experience.
The new Force 10 Duality fine jewelry collection consists of four different designs. This set of jewelry can be worn in a variety of ways, and the wearer can change it at will, aiming to meet daily wear needs. Each piece is set with a 0.5-carat FRED Audacious Blue lab-grown diamond certified by the Gemological Institute of America (GIA), placed in the center of the bracelet and paved with diamonds of different cuts. The chain buckle is embellished with cabochon blue sapphires and white diamonds.
FRED showcases its multi-faceted appeal in the Force 10 Duality fine jewelry necklace, a two-in-one piece of jewelry that can be worn in a variety of ways and is versatile enough to complement any style and suit any occasion. A chain clasp connects the choker to the detachable asymmetrical pendant, creating a natural, flowing line. The pendant features princess-cut diamonds on one side and brilliant-cut diamonds on the other. Diamonds of different cuts complement each other to create a dazzling brilliance, subtly reflecting the brilliance of blue lab-grown diamonds.
The Force 10 Duality high-end jewelry series bracelet uses the same method to reinterpret the brand’s iconic Force 10 series bracelet. The bracelet is connected by a chain clasp and is inlaid with brilliant-cut diamonds and princess-cut diamonds, and can be combined with the Force 10 series. Other chain ropes and buckles can be interchanged to create a variety of looks. These two iconic pieces are paired with a ring and single earring to complete the Force 10Duality fine jewelry collection.
Focus on the future and dare to be a pioneer. FRED continues the spirit of Mr. Fred Samuel and integrates bold innovation into brand heritage. The new FRED Audacious Blue and Force 10 Duality high-end jewelry series sets once again break the boundaries of traditional jewelry and introduce blue lab-grown diamonds into the field of high-end jewelry. FRED gives these diamonds a unique blue hue, which not only highlights the brand’s unique character, but also pays tribute to FRED Audacious Blue’s amazing creative heritage.
