Francs Jeux Partners remain loyal

Good news, finally. The day after the revelation of the latest version of the Tokyo Games budget, now set at $ 15.4 billion, Japanese organizers announced last weekend that their national private partners had all agreed to continue the adventure. A ” basic agreement Was concluded between the organizing committee and the 68 sponsors of the Tokyo Games national marketing program. Clearly, all the partners of the Games have agreed to extend their commitment for an additional year, until December 2021. Not won in advance, especially in the current economic context. “We received strong messages from all the partner companies”, assured Yoshiro Mori, the president of Tokyo 2020, quoted in a press release from the organizing committee. This ” basic agreement »Having now been acquired, it remains for the organizers to renegotiate on a case-by-case basis with each of the 68 national partners of the Games. Discussions have already started and will continue in the coming weeks. The Tokyo Games’ national marketing program is already the largest in history, both in terms of the number of sponsors and the total amount of contracts ($ 3.3 billion).