France at the 70th Cannes Lions International Festival of Creativity
France has had a successful run at the 70th edition of the Cannes Lions International Festival of Creativity, taking home a total of 58 Lions, including 3 prestigious “Grand Prix” awards. While France did not surpass its record of 4 “Grand Prix” awards from the previous year, the country still celebrated an impressive list of winners.
Leading the pack was Publicis Conseil, which emerged as the top award-winning French agency with 2 “Grand Prix” awards, 6 Gold, 4 Silver, and 6 Bronze Lions. Havas Paris followed closely behind with 1 “Grand Prix” award, 3 Gold, 1 Silver, and 1 Bronze Lion. Other notable agencies that received recognition include DDB Paris, BETC, and McCann Paris.
One of the standout campaigns was “Working with Cancer” by the Memorial Sloan Kettering Cancer Center (MSK) and Publicis Conseil. This campaign, which aimed to combat the stigma and insecurity faced by individuals with cancer in the workplace, received the Grand Prix for Good in the Health category.
Renault and Publicis Conseil also received a Grand Prix for their “Plug-Inn” campaign, which promoted Renault’s “Plug-Inn” platform for electric mobility. The campaign was recognized in the Creative Strategy category and also received a Silver Lion.
The “Anne de Gaulle” campaign by the Anne de Gaulle Foundation and Havas Paris was another standout, receiving 3 Grand Prix awards and multiple Gold, Silver, and Bronze Lions. The campaign sought to raise awareness about the inclusion of people with disabilities by renaming Charles de Gaulle airport to Anne de Gaulle airport.
The Solar Impulse Foundation’s “Ready to vote” initiative, executed by Publicis Conseil, was also recognized with multiple Gold, Silver, and Bronze Lions. The campaign aimed to accelerate the ecological transition in France by challenging newly elected deputies to the National Assembly to implement concrete solutions.
Volkswagen Group France and DDB Paris received 6 awards for their “Inside Jobs” campaign, which aimed to recruit future talent for the network of Volkswagen group brands.
Junge Helden EV and McCann Paris were awarded for their “Opt ink” campaign, which transformed an ordinary tattoo consent form into an organ donation consent form.
Lacoste and BETC Paris received recognition for their “Bucket Hat” campaign, which highlighted the connection between two individuals through a piece featuring the Lacoste crocodile.
Honda Moto France and DDB Paris were honored for their “Lap 1” campaign, which showcased a series of serigraphs related to Honda’s performance in the 24 hours of Le Mans Moto.
Prime Video and Herezie won a Gold Lion for their collaboration with Squeezie on the horror movie adaptation of one of Squeezie’s Threads.
Canal + and BETC Paris received a Gold Lion for their short film “Dad,” unveiled at the Clermont Ferrand International Short Film Festival 2023.
Overall, France’s performance at the Cannes Lions International Festival of Creativity showcased the country’s creative prowess and innovation in the advertising industry. With 58 Lions, including 3 “Grand Prix” awards, France solidified its position as a global leader in creativity and marketing.France Celebrates Success at the 70th Cannes Lions Festival
France has emerged as a major winner at the 70th edition of the Cannes Lions International Festival of Creativity, taking home a total of 58 Lions, including three prestigious “Grand Prix” awards. Despite falling short of the record-breaking four “Grand Prix” wins achieved in 2020-2021, France’s performance in this year’s festival is still commendable.
Leading the pack is Publicis Conseil, which secured two “Grand Prix” awards along with six Gold, four Silver, and six Bronze Lions. Havas Paris followed closely behind with one “Grand Prix,” three Gold, one Silver, and one Bronze Lion. Other notable agencies that received recognition include DDB Paris, BETC, and McCann Paris.
One of the standout campaigns from France was “Working with Cancer” by the Memorial Sloan Kettering Cancer Center (MSK) and Publicis Conseil. This campaign, which aimed to combat the stigma and insecurity faced by individuals with cancer in the workplace, received the prestigious Grand Prix for Good in the Health category.
Renault and Publicis Conseil also made waves with their “Plug-Inn” campaign, which earned them a Grand Prix in the Creative Strategy category. The campaign promoted Renault’s “Plug-Inn” platform, designed to expand electric mobility by offering additional charging points. Renault and Publicis Conseil also received two Gold Lions for their efforts.
The “Anne de Gaulle” campaign, led by the Anne de Gaulle Foundation and Havas Paris, secured three Grand Prix awards. This campaign, which advocated for the inclusion of individuals with disabilities, successfully raised awareness by proposing the renaming of Charles de Gaulle airport to Anne de Gaulle airport. The campaign received three Gold Lions, one Silver Lion, and one Bronze Lion.
The Solar Impulse Foundation’s “Ready to vote” initiative, supported by Publicis Conseil, aimed to accelerate France’s ecological transition. The campaign challenged newly elected deputies to the National Assembly to implement concrete solutions. This campaign was recognized with three Gold Lions, two Silver Lions, and two Bronze Lions.
Volkswagen Group France and DDB Paris also made an impact with their “Inside Jobs” campaign, which aimed to recruit talent for the Volkswagen group brands. This campaign received three Silver Lions and three Bronze Lions.
Junge Helden EV and McCann Paris were honored for their “Opt ink” campaign, which encouraged organ donation in Germany. The campaign transformed a tattoo consent form into an organ donation consent form and received a Gold Lion, two Silver Lions, and two Bronze Lions.
Lastly, Lacoste and BETC Paris were recognized for their “Bucket Hat” campaign, which highlighted the unexpected connections people can make through a shared fashion item. The campaign received a Gold Lion and a Bronze Lion.
Overall, France’s success at the Cannes Lions Festival demonstrates the country’s creative prowess and commitment to innovative advertising campaigns. The 58 Lions won by French agencies reflect their ability to captivate audiences and deliver impactful messages.
How did the “Ready to vote” initiative by the Solar Impulse Foundation contribute to accelerating France’s ecological transition
Tform for electric mobility and received additional recognition with a Silver Lion.
The “Anne de Gaulle” campaign by the Anne de Gaulle Foundation and Havas Paris was another standout, receiving three Grand Prix awards and multiple Gold, Silver, and Bronze Lions. This campaign aimed to raise awareness about the inclusion of people with disabilities by renaming Charles de Gaulle airport to Anne de Gaulle airport.
The Solar Impulse Foundation’s “Ready to vote” initiative, executed by Publicis Conseil, also garnered multiple Gold, Silver, and Bronze Lions. The campaign aimed to accelerate the ecological transition in France by challenging newly elected deputies to the National Assembly to implement concrete solutions.
Volkswagen Group France and DDB Paris were recognized for their “Inside Jobs” campaign, which aimed to recruit future talent for the network of Volkswagen group brands and earned them six awards.
Junge Helden EV and McCann Paris received recognition for their “Opt ink” campaign, which transformed a tattoo consent form into an organ donation consent form.
Lacoste and BETC Paris showcased their creative prowess with the “Bucket Hat” campaign, highlighting the connection between two individuals through a Lacoste crocodile-themed piece.
Honda Moto France and DDB Paris were honored for their “Lap 1” campaign, showcasing serigraphs related to Honda’s performance in the 24 hours of Le Mans Moto.
Prime Video and Herezie collaborated with Squeezie on a horror movie adaptation, earning them a Gold Lion.
Canal + and BETC Paris unveiled their short film “Dad” at the Clermont Ferrand International Short Film Festival 2023, winning a Gold Lion.
Overall, France’s performance at the Cannes Lions International Festival of Creativity solidified its position as a global leader in creativity and marketing. With 58 Lions, including three “Grand Prix” awards, France showcased its creative prowess and innovation in the advertising industry.