Vasilis Fourlis dropped a… small bomb yesterday. The shareholder and administration chief of the Fourlis group, talking to journalists, revealed that he’s planning a brand new transfer within the subject of sports activities items, saying characteristically that “it’s best to count on loads of surprises from us”.
Vassilis Fourlis, president of the Fourlis group
Nonetheless, he shunned giving extra particulars, if the group’s plans concern the illustration of a sequence or an enormous sports activities model or one thing else. Nonetheless, he hastened so as to add that the sector of sporting items, through which he operates by way of Intersport is rising quickly and contributes considerably to the group’s revenues (excessive returns in March and April).
“It’s a dynamic market that in the present day now reaches a worth of 600 million euros to 700 million euros from 250 million euros that was within the disaster. Even Gucci now releases footwear,” he emphasised. It’s recalled that Fourlis determined to promote a few 12 months and a half in the past the worldwide model “The Athlete’s Foot”, which it represented in Greece for about 8 years.
He’s experimenting with the franchise
Initiatives within the subject of sporting items additionally embody getting into the franchising area franchise. In keeping with Mr. Fourlis, the group is “experimenting” with the creation of a franchise system in areas the place an Intersport firm retailer shouldn’t be worthwhile.
The primary candidates for the franchise, based on Mr. Fourlis, are particular person merchants who already function sports activities shops and in the present day discover it troublesome to entry well-known manufacturers akin to Nike and Adidas after the latter determined to drastically scale back the community of their companions, by way of whom their merchandise are bought.
Fourlis intends to make the most of the truth that it is likely one of the privileged companions of worldwide manufacturers, to be able to penetrate smaller markets all through Greece with a franchise car. The mission is at the moment being “labored on” by the group’s executives, and as quickly as it’s prepared there will likely be related bulletins.
In smaller squares…
The intention to penetrate into smaller cities and areas, past malls and standard buying streets, additionally issues the Holland & Barrett chain of well being and wellness merchandise. Within the earlier interval, shops operated in Chalandri and Nea Smyrni with encouraging outcomes – as Fourlis’ administration officers mentioned – whereas very quickly it should additionally function in Nea Ionia.
It needs to be famous that the Fourlis group has 54 Intersport shops in Greece alone, whereas it additionally has a web-based retailer. On the similar time, it has 32 shops in Romania, 10 in Bulgaria and seven in Cyprus.
Within the first quarter of 2024, gross sales of Intersport managed by the group amounted to 37.5 million euros, barely higher than within the corresponding interval of 2023, whereas gross revenue elevated by 2.3% to 16.1 million euros.
Supply: ot.gr
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