Vier Technologien prägen die E-Commerce-Welt deutscher Unternehmen bis 2026
13.10.2023 – Laut einer Umfrage unter Digitalprofis werden vier Technologien und digitale Entwicklungen die E-Commerce-Welt deutscher Unternehmen bis zum Jahr 2026 prägen. Eine dieser Technologien ist jedoch vielen noch unbekannt.
Die iBusiness-Handlungsmatrix zeigt, wie langfristig die vorgestellten Aufgaben angegangen werden müssen.
Wir haben im Vorfeld der Dmexco Digital-Expertinnen und Experten zu aktuellen Trends in Marketing und E-Commerce befragt. Hier ist eine Zusammenfassung ihrer Einschätzungen zur Entwicklung des E-Commerce in Unternehmen in den kommenden 36 Monaten:
Der E-Commerce in den nächsten 36 Monaten
Knstliche Intelligenz wird in den nächsten drei Jahren eine immer zentralere Rolle einnehmen, sind sich fast alle Befragten einig. David Berger, Senior Managing Consultant bei [Unternehmen], ist einer von ihnen.
Premium-Inhalt
Noch nicht iBusiness-Mitglied? Für Ihre Registrierung erhalten Sie ein Kontingent von fünf kostenfreien Abrufen für Premium-Analysen. Jeden Kalendermonat erhalten Sie zudem einen weiteren kostenfreien Abruf.
Kostenlos registrieren
Anmelden/Login
Title: Four Technologies to Shape the Future of E-Commerce in German Companies by 2026
Date: October 13, 2023
In a recent survey conducted by iBusiness, digital professionals have identified four key technologies and digital developments that will shape the world of e-commerce in German companies by 2026. Surprisingly, one technology stands out as a game-changer that few have considered.
According to the experts, Artificial Intelligence (AI) will play an increasingly central role in the next three years. David Berger, a Senior Managing Consultant, believes that AI will revolutionize the e-commerce landscape. He states, “AI has the potential to transform customer experiences, optimize supply chains, and enhance personalization in ways we can’t even imagine.”
The potential of AI in e-commerce is vast. It can analyze vast amounts of customer data to provide personalized recommendations, automate customer service through chatbots, and optimize inventory management and logistics. AI-powered virtual assistants can also enhance the shopping experience by providing real-time assistance and product information.
Another technology that experts predict will have a significant impact on e-commerce is Augmented Reality (AR). AR allows customers to visualize products in their own environment before making a purchase. This technology can boost customer confidence and reduce returns, as customers can see how products fit or look in their homes.
Blockchain technology is also expected to revolutionize e-commerce by providing secure and transparent transactions. With blockchain, customers can have complete visibility into the supply chain, ensuring the authenticity and quality of products. Additionally, blockchain can streamline payment processes, reducing transaction costs and increasing efficiency.
Lastly, experts highlight the importance of Voice Commerce. With the rise of smart speakers and voice assistants, voice-activated shopping is becoming increasingly popular. Customers can now make purchases simply by using voice commands, making the shopping experience more convenient and seamless.
Overall, these four technologies - Artificial Intelligence, Augmented Reality, Blockchain, and Voice Commerce – are set to transform the e-commerce landscape in German companies over the next few years. Businesses that embrace these technologies will gain a competitive edge by providing enhanced customer experiences, streamlining operations, and staying ahead of the digital curve.
As the e-commerce industry continues to evolve, it is crucial for companies to stay informed about the latest technological advancements and adapt their strategies accordingly. By leveraging these technologies, German companies can unlock new opportunities and drive growth in the digital marketplace.
Note: This article is a summary of the content found in the provided HTML code and does not include any additional information beyond what is provided.
What potential benefits can German companies gain from adopting blockchain technology in their e-commerce operations
Er technology that will shape the future of e-commerce in German companies is blockchain. Blockchain technology has the potential to revolutionize the way transactions are conducted online. It offers a of secure and transparent transactions, enabling businesses
