Heilbronn. The city of Heilbronn wants to revitalize its inner city after the lockdown with a five-point plan. A four-million-euro powerhouse should help.
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Corona hits inner cities particularly hard. As soon as the infection process and the corona rules allow it again, life in the heart of Heilbronn should be able to quickly pick up again. That is why the city of Heilbronn and Heilbronn Marketing GmbH (HMG) have drawn up a five-point plan in coordination with the Heilbronn city initiative.
“The third wave is again causing uncertainty as to how the corona pandemic will continue. Nevertheless, due to the progressive vaccinations and the steadily increasing number of test options, I am optimistic that further easing will soon be possible. As soon as this is the case, we want to provide the necessary tailwind with a package of measures, a power pack for the city center, retail and gastronomy, in order to overcome the effects of the pandemic and to revitalize the city center quickly, ”explained Mayor Harry Mergel. 1.4 million euros are to flow into short-term measures, 2.6 million euros in medium and long-term.
The five-point plan includes the topics “Strengthening the quality of stay in the city center”, “Mobility package”, “Gastronomy”, “Heilbronn Marketing GmbH” and “Kulturbunte Stadt”. In addition, the city is planning a congress on “The future of our inner city” in autumn, at which all important aspects of future inner city development will be examined. “The aim is to receive suggestions, additional concrete instruments and measures for the further development and attractiveness of the Heilbronn city center,” said Mayor Mergel.
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The quality of stay in the city center is to be strengthened, for example, through numerous greening campaigns.
In addition to the lush plant decorations in the city center, the newly created city garden, which should be officially handed over to the citizenship in April if possible, as well as the renewed play area in Sülmerstrasse in front of the K3, especially for families with small children, are intended to bring life to life. As in the previous year, the catering trade should benefit from a shorter closing time in the city center and the suburb of the train station. The city of Heilbronn supports the printing of a “trade newspaper” as an advertising medium for retail, catering and services with 10,000 euros. Heilbronn Marketing GmbH is also flanking the re-entry after the lockdown with a bundle of measures. Central components are the # wirfürHN campaign and a modular event concept that can be adapted to the respective circumstances.
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“At the same time, with the campaign we also call on the regional associations, cultural institutions and workers, as well as the local economy to be supported.” Days of action in tourism and competitions for and with gastronomy and retail in Heilbronn’s city center round off the activities of HMG.
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In addition, HMG helps gastronomy and retail to present their own offers well on the Internet. For this purpose, HMG not only offers a shop and gastrofinder on the city’s website at www.heilbronn.de/shopping, but also, together with the city’s economic development agency, the Heilbronn-Franken Chamber of Commerce and the Heilbronn city initiative, further training opportunities for contemporary visibility on the Internet.
“A lively city center also needs a wide range of cultural activities,” says Mayor Agnes Christner. They want to offer artists a stage again and enable citizens to enjoy culture. “
A new edition of the “Heilbronn ist Kult” series of events is planned. This year the education campus and the machine factory cultural center will be added. The tip of the island should also be used for exhibitions, readings, lectures, smaller concerts, performances by the Heilbronn theater ship and much more. The 3D city model can be viewed again.
“In everything we do, it is important to me that the actors work closely together. In these difficult times, it is important to join forces, ”says Mayor Mergel.
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