Pernilla Nyrensten has taken her company from her father’s garage to the Stockholm Stock Exchange.
On Wednesday morning, Revolution Race entered the Stockholm Stock Exchange. The company started in 2014 and sells colorful casual wear. Today, it is established in over 30 countries and has sold over 30 million hiking pants.
Pernilla Nyrensten becomes historic. She is the first woman to have founded a company and will remain as CEO when the company goes public.
Pernilla Nyrensten started the company with her husband Niclas Nyrensten. In the start-up phase, they lived in Pernilla’s father’s garage, which they used as both a warehouse and a logistics center. All product photos were taken in the living room and they wrote the addresses of all outgoing packages by hand.
– A historic moment for me personally and for the Revolution Race. I can not find words for how proud I am of what we have achieved together, Nyrensten writes in a post on LinkedIn.
Revolution Race has grown strongly in recent years and in 2016 they launched in Norway. In 2020, they had a turnover of NOK 27.8 million in the Norwegian market.
– By listening to our customers and ensuring that they are satisfied, we have succeeded in taking our brand globally. Now we are ready for new goals, she continues.
In Sweden, the company had sales of over SEK 270 million in 2019. According to Today’s News the company has gone from zero to 800 million in revenue in just seven years. The company has 289,000 followers on Instagram and has worked with well-known influencers.
– By the way, the glass roof has been broken so more people can follow, Nyrensten concludes the post.
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