It’s unimaginable that cash-strapped Fortuna wouldn’t have had this unplanned income from the cup…
By reaching the semi-finals with a 6:5 defeat at St.Pauli, the club from the 2nd league has so far earned 6.7 million euros from the marketing pot. Money that was not budgeted for before the season.
What does Klaus Allofs (67) do with the cup money? The manager: “We have to gradually continue to take small steps…” But he makes it clear: “It will have no impact on our transfer behavior.”
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Düsseldorf is currently trying to return to the Bundesliga after four years with what is still the smallest squad in the 2nd league (like the KSC 26 professionals). Parts of the cup money will be used in the new season for new players and the more expensive squad.
Another part goes into the club’s budget, which has to withstand exploding costs for, among other things, stadium rent, personnel costs such as stewards or office employees. Money is very tight, and not just because of the Corona period. And the past continues to weigh on the club.
Rights marketer Michael Kölmel (70), whose 1999 contract with Fortuna regarding the cup is still running and who receives 15 percent of the TV cup revenue until 2037, collects over 600,000 euros.
video-heading">At Düsseldorf’s cup party, the Fortuna cabin party in Hamburg
Quelle: Instagram@f95 01.02.2024
At that time, Kölmel gave the club 7.5 million euros for the marketing rights. As a result, Fortuna was no longer the master of her own house. The contract was actually supposed to be terminated in 23/24 by repaying around 3.7 million. But the cash-strapped club asked for a change, extended the payments until 2037 and celebrated you for it.
But Kölmel continued to win the cup. 15 percent of pure TV revenue. This season he is doing a good job. Estimates say that at the end of the contract term in 14 years he will have earned up to over 30 million euros. Not a bad deal for a stake of 7.5 million considering the profit is around 400 percent…
2024-02-01 20:50:15
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