Top of the marketers wish list from the start: the Grand Prix at the Miami International Autodrome
Image: Firo
Hollywood stars and pools to splash about: In Miami, Formula 1 wants to capture the city’s attitude to life and drive expansion – in order to remain attractive, not just for the fans.
Dhe phenomenon called Miami Twice says: you can visit this city twice in a row, but it will never be the same. Formula 1 is putting the proverb to the test, for the second time it is making a guest appearance in the parking lots around the Miami Dolphins football stadium, somewhat pompously christened the Miami International Autodrome.
The magic of the premiere has now disappeared, now the suitability test begins. Not only for the race itself, which will take place this Sunday (9.30 p.m., in the FAZ live ticker for Formula 1 and on Sky), but for the plans of Formula 1 in the USA in general.
2023-05-07 20:42:27
#Formula #Miami #driving #expansion
