Belgian designer Luc Donckerwolke joined the Hyundai Group for the first time in 2016. Prior to that, he worked for the VW Group for years, among others at Škoda and Lamborghini.
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Luc Donckerwolke returns to the Korean group Hyundai. The designer known in the Czech environment thanks to his work at Škoda Auto will fill the newly created position of creative director, within which he will be responsible for communication in the field of design. Specifically, Donckerwolke is to address the issues of the luxury brand Genesis, the product line of electric cars under the banner of the new Ioniq brand and fuel cell vehicles.
“It is a great honor for me to start the second period of my career at Hyundai Motor Group and consolidate its creative area. In cooperation with design teams, I will communicate the diversity and variety of HMG brand design, which is not only technologically dynamic, but also customer-oriented, “ says Donckerwolke himself, who will also serve as executive vice president of Hyundai Motor Group.
Originally a Belgian designer born in Lima, he originally joined the Korean concern in 2016. He first took care of the design of the luxury brand Genesis, but later took over the position of chief designer of the concern after the famous Peter Schreyer. He was in charge not only of the shapes of Genesis, but also of Hyundai and Kie.
This spring, however, Donckerwolke had to resign for unspecified health reasons. But now everything seems fine again, so he can return to work.
The aim of his work will be to further improve the position of the group’s brands and to look for possible opportunities for cooperation with the best automotive designers, as well as to seek new talent.
According to Hyundai’s leadership, Donckerwolke is an ideal candidate for the position. This is mainly due to his rich experience, which he gained not only as a designer, but also as a senior manager. In addition, he participated in the implementation of the current design direction and strategy of the brands Kia, Hyundai and Genesis. By the way Kiu will continue to be under the responsibility of Chief Designer Karim Habib (formerly BMW or Infiniti), while Hyundaie design in Genesis see SangYup Lee (autor Bentley Bentayga).
Luc Donkerwolke has been working as an automotive designer since the early 1990s. He started his career at Peugeot, but two years later he moved to the VW Group, where he then spent many years and held several positions in several brands.
He started with Audi, but in 1994 he moved to Mladá Boleslav, where he participated in the creation of the first modern Octavia and the first Fabia for Škoda. In the late 1990s, he was the head of Lamborghini design, for which he designed Murciélago or Gallardo. He later worked for Satt or Bentley, whence has just moved to a rival Hyundai concern.
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