Mr. Saito, who is qualified to operate construction machinery, will operate the machine himself and experience the ride comfort.
November 19th
Komatsu Customer Support Co., Ltd.
Komatsu appoints former professional baseball player Yuki Saito in advertisement for electric mini excavator series
Mr. Saito, who is certified to operate construction machinery, operated the machine himself and experienced the ride comfort. “It’s electric, so it’s quiet. It doesn’t emit exhaust gas, so it’s comfortable to work on, and it’s good for the environment.” Furthermore, Komatsu’s Mr. Yuki Saito Supporting the company’s second dream of building a baseball field for children with electric construction machinery. Electric construction machinery, which takes advantage of its characteristics of “excellent quietness” and “zero exhaust gases,” will be useful in Mr. Saito’s construction of a new baseball stadium.。
【image:https://kyodonewsprwire.jp/img/202411180140-O4-01Z8a6z9】
Komatsu Customer Support Co., Ltd. (President: Atsushi Kurii), Komatsu’s domestic sales company, has appointed former professional baseball player Yuki Saito to advertise its electric mini excavator series, and has created a concept movie, graphics, etc. It will be released from Tuesday, November 19th. In addition, with this appointment, Mr. Saito will be using the PC01E-2 to help build a baseball field for children, which he plans to build as his second dream after retiring from professional baseball. We will support you with our electric construction machinery.
In this video, Mr. Saito, who just obtained his construction machinery operating qualification this year, drives Komatsu’s electric construction machinery, including the PC01E-2. The story introduces the ride comfort and features of an electric mini excavator, such as “It’s quiet because it’s electric,” “It’s comfortable because it doesn’t emit exhaust gas,” and “It’s small but powerful,” while operating an electric mini excavator with practiced hands.
After retiring from professional baseball in 2021, Mr. Saito established a company and started his second career. With the theme of “Creating the Future of Baseball,” Komatsu will support Mr. Saito’s dream of building a baseball stadium from scratch for children by providing electric construction machinery, allowing him to take a new step in his life. We support people who want to have a second career or a second life.
■Photography episode
The shooting took place in early October, hoping for clear autumn weather, but unfortunately it rained the day before. It made the whole filming team nervous. However, on the day of the performance, the rain had completely stopped, and as Mr. Saito looked out over the sky with a slight rainbow, he said with a smile, “It’s not too hot, it’s not too cold, isn’t it the perfect weather!” It was a perfect day for filming, and they were already excited, exchanging friendly words with the director, staff, and children co-starring, which helped to lighten the atmosphere on set.
In what ways are the design and features of the Komatsu electric mini excavator specifically tailored to reduce environmental impact on construction sites?
Thank you for accepting our interview request. We are excited to discuss the appointment of Mr. Yuki Saito as Komatsu’s brand ambassador for their electric mini excavator series. To begin with, how does this collaboration align with Komatsu’s vision for promoting their electric construction machinery, and what inspired them to choose Mr. Saito for this role?
In the Second Section, could you please talk about the design and features of the Komatsu electric mini excavator that Mr. Saito tested? How do these features make a significant impact on construction sites, especially regarding noise and air pollution? Additionally, how does Komatsu’s decision to use a former professional baseball player like Mr. Saito influence its marketing approach for this particular product?
given that Mr. Saito’s company aims to build a baseball field for children using Komatsu’s electric construction machinery, can you elaborate on Komatsu’s commitment to sustainability and support for second careers? How does this initiative resonate with their overall corporate values and philosophy? Lastly, what message does this partnership send to potential customers who might be considering switching to electric construction equipment?
