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Despite the challenges posed by Covid-19, Forevers continues to strengthen its position in the specialty butcher segment; demand for a diverse range of meats remains consistently high. This year, the company is working on a rapid expansion of the store chain, acknowledging that the pandemic has stimulated to increase operational efficiency by implementing the “777” principle. This means that both production and logistics, as well as sales, are provided seven days a week.
“Working seven days a week, we have increased the production capacity of” Forevers “, exceeding 60 tons of production per day. “Forever “manager and sole owner Andrejs Ždans.
Describing market trends and consumer habits in a pandemic, he emphasizes that people still tend to make informed purchases. Most people visit stores less often, but buy more.
“The average check value has risen since the beginning of the pandemic and is still not declining today. Sales of fresh meat remain high, suggesting that consumers prefer home-cooked meals. Our data also shows that value for money is important for buyers. therefore, the ability to offer producer prices is a more important cornerstone of competitiveness, “emphasizes A. Ždans.
He points out that it is important that possible government decisions to trade as Covid-19 escalates, closer to the real potential of traders, without creating the risk of an outflow of customers simply because small shops cannot serve more people at the same time. “In colder weather conditions, this is a challenge we faced last year and at the beginning of the year, so we hope that the responsibility imposed on traders under any restrictions will not cause difficulties for customer service,” adds A. Ždans.
Forevers is one of the largest local meat processing companies operating in the market for 25 years. The company’s factory subject to European Union production standards, more than 60 tonnes of meat are produced and packaged every day. The Forevers sales network currently has 110 stores throughout Latvia.
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