The clothing brand Forever 21 has decided to land in Argentina at the hands of White Butterfly, which will have the license and distribution of the North American brand in Argentina. Belongs to JMC group which resulted in discontinued clothing and excess stock H&M and Forever21 in the country in 2019. On Monday the 14th they open the first shop in Palermo and on the 17th they launch the e-commerce.
JMC Group was founded by Arthur Alacahan, with over 20 years of experience, is a point of reference in the accessories, footwear and clothing sector in Argentina. They represent an important portfolio of leading global brands such as New Balance, Speedo, Joma, Soorin Bros, JDH, NOX and New era. Specialists in the development of major brands, they have their own stores and a 15,000 square meter distribution center. White butterfly has distribution of five other brands: Birkenstock, Melissa, Fjall Raven, Hydro Flask and On runningthe brand of which Roger Federer is the main shareholder.
Where is the headquarters of Forever21?
Alacahan has been tracking Forever21 for some time now. Negotiations began in August last year and finally on Monday the 14th they opened a 180 square meter Pop Up Store located in Armenian 1732 in Palermo. It will be open Monday to Thursday from 12.00 to 20.00, Friday and Saturday from 10.00 to 20.00 and Sunday from 13.00 to 20.00.
Forever21 lands in Argentina
Alexander Hecht, co-founder of White Butterflyexplained to BAE Business: “The first location will be a first direct contact with the consumer, the Forever21 flagship location will open in 2023 in a shopping center, we are negotiating it. The initial investment is 5 million dollars and next year we will add 20 million dollars more in the brand landing. Customers will find a similar international collection for men, women and children. Let’s start with clothing made in Argentina by 10 local factorieswe have a product department that takes care of the international collection and chooses the best for Argentina. The idea is to complete the collection with imported garmentsAs soon as conditions allow. We will add varieties and other segments such as accessories, Leather goods, home, underwear, fashion and sports shoes, beauty and eyewear”.
Although the garments have buyers of all ages,”Forever21’s target are girls aged 15 to 25”, they explained from the North American brand.
How much does Forever21 clothing cost?
The million dollar question is how much Forever21 garments will cost in Argentina. The brand manager said so exclusively to BAE Negocios: “The shirts will cost between $4,000 and $8,000.los jeans between $14,000 and $18,000los sweaters between $10,000 and $13,000. We try to have an accessible brand in Argentina like Forever21 in the world. We will be including larger clothing sizes next year, today we have up to XL. It is a step towards a fashion for everyone that is accessible in terms of prices and sizes”.
Shop Forever21 next
While White Butterfly has its own multi-brand stores, it will not sell the Forever21 brand there. He will take care of wholesale sales for multi-brand stores throughout the country. On the 17th they launch the Forever21 online store which will sell the products at the same price as the shop and with shipments throughout the national territory.
Everything is ready so that finally, a 12:00 on Monday The doors of the first store in Argentina will open.
