Market size grows steadily, technology empowers, improves quality and efficiency
Forest “grain bank” makes China’s rice bowl more abundant
Our country has a population of more than 1.4 billion, and the issue of food is a major national issue. General Secretary Xi Jinping emphasized that “to solve the problem of food, we cannot just focus on limited arable land, but must establish a big food concept” and “we must ask for food from the forest.” “Developing forest food”, as an important support for promoting rural revitalization and ensuring national food security, was written into this year’s Central Document No. 1, sending a clear signal.
The latest statistics released by the National Forestry and Grassland Administration show that in 2023, my country’s forest food output, mainly economic forests, will reach 226 million tons, with an annual output value of more than 2.2 trillion yuan. Forest food has become my country’s third most important agricultural product after grains and vegetables, making positive contributions to ensuring grain and oil security.
In recent years, various regions in my country have accelerated the high-quality development of forest food and other forest and grass industries. Relying on emerging technologies, the number of modern forest economic bases and planting models is increasing day by day, gradually changing the passive situation of “nature nurtured by human race” in the past; at the same time, with the development of the industry, more forest food brands with market influence have appeared in the market. According to public opinion, the scale of the forest food market is growing steadily year by year.
Technology empowerment
“Industrial brain” allows pecans to not only grow well but also sell well
Entering March, the pecan planting base of Lin’an Qianniugang Agricultural Development Co., Ltd. in Hangzhou, Zhejiang Province, which had been “sleeping” all winter, suddenly became lively. The staff were busy fertilizing the forest land and replanting new saplings to prepare the walnut forest for the new year. Prepare for growth.
Lin’an District, Hangzhou City is the main pecan-producing area in my country. The terrain and climate here are very suitable for the growth of pecans. It has a history of pecan cultivation for more than 500 years. At present, the pecan planting area in the region has reached 570,000 acres, and about 150,000 farmers rely on pecans as their main source of income. The region’s pecan production area and average annual output rank first in the country.
Wang Liping, the person in charge of Lin’an Qianniugang Agricultural Development Co., Ltd., is a native of Lin’an and has been contracting land to plant pecans since 2000. Wang Liping said that in the past, the management method of local pecan planting was very extensive, so the profits were not good. Before 2017, he often suffered losses. It was not until 2017 that technical experts from the city came to the local area for guidance, and technologies such as big data and the Internet of Things were gradually applied to pecan planting bases, allowing the development of local pecans to enter the “fast lane.”
Wang Liping currently has 890 acres of pecan forest planted in his base. Last fall, he harvested a total of 50,000 kilograms of dried pecan seeds, more than five times the annual output in 2018. Wang Liping proudly said that with advanced technology, only two workers are needed to manage such a large planting base, which is very worry-free.
The quality of pecans is greatly affected by factors such as soil, weather, pests and diseases. In order to monitor changes in various environmental factors in a timely manner, the base has installed a small meteorological monitoring station and intelligent insect alarm lights and other Internet of Things sensing equipment. The data collected by these devices will be transmitted in real time to Lin’an District’s unified pecan “industrial brain”. After systematic analysis, environmental conditions and the occurrence of pests and diseases can be accurately judged, providing precise response strategies for planting management.
Lin’an District’s Pecan Industry Brain was launched in 2020 and is the country’s first digital application platform for the entire agricultural industry chain to be officially launched online. At present, the platform has collected data from 15 units such as agriculture and rural areas, market supervision, and meteorology, covering large growers, 262 cooperatives, 160 processing plants, 80 association companies, and e-commerce data of more than 700 nut sales companies. Supervision and services for the entire industry chain including walnut planting and processing.
Luo Xuqin, director of the Agriculture and Forestry Information Center of the Lin’an District Agriculture and Rural Affairs Bureau, told reporters that the Lin’an District pecan industry brain was launched mainly to solve the problems of “where to plant it”, “how to plant it well”, “how to process the product well” and “how to sell it well”. A core issue in the development of the pecan industry. In terms of planting, the “industrial brain” can use satellite remote sensing and other technologies to obtain data, conduct suitability evaluations based on three factors: soil, terrain, and climate, determine prohibited and suitable planting areas, and select the most suitable areas for the growth of pecan forests. place. In terms of pest control, the “Industrial Brain” is equipped with an intelligent early warning model for pecan pests and diseases. The characteristics, shapes and control methods of more than 40 pests and more than 70 diseases of pecans are formed into a basic database of pests and diseases. By analyzing historical data collection to predict the occurrence trends of pests and diseases in the entire region. At the same time, the monitoring equipment in each planting base will monitor and upload various pest and disease information in real time, and the system will promptly issue early warnings and management suggestions to managers through mobile phones.
In the sales process, the “Industry Brain” uses data from platforms such as Alibaba and Douyin to analyze the best-selling pecan products, hot-selling areas, and which flavors and specifications consumers like, and form a big data report to provide support for brand promotion and the company’s new product research and development. Provide decision support.
Luo Xuqin said that now about 60% of pecans in Lin’an are sold through e-commerce channels. In the past, without the data guidance of “industrial brains”, local companies often knew nothing about what flavors of products consumers liked, and how to upgrade processing techniques and packaging according to consumer preferences. For example, some companies think boiled pecans are healthy, but in fact most consumers prefer salt and pepper pecans. With the big data guidance of the “Industrial Brain”, a pecan processing company in Lin’an District developed a series of “Tuanyuanren” products. In 2023, it achieved sales of more than 10 million yuan through the Douyin platform alone.
green industry
The understory economy is beautiful and the ecology is rich.
Yao Village in Xiayang Town, Yongchun County, Quanzhou City, Fujian Province is a small mountain village surrounded by green trees. The whole village covers an area of 26 square kilometers, of which about 16 square kilometers are mountainous forest land. In 2021, in order to make full use of forest land space resources, Xiayang Town will vigorously develop the under-forest economy based on the development idea of ”gaining green in the long term, gaining profits in the short term, using the short to grow, and combining the long and short” to provide villagers with a “green rice bowl” “.
On a south-facing slope in Shangyao Village, there is a lush forest of tall fir trees. The dense canopy blocks the sun and brings shade under the trees. In this shady land, bamboo fungus is growing quietly. By June, these bamboo fungus will be ready for harvest.
Hu Jindi, a staff member of Quanzhou Forestry and Grassland Bureau, said that interplanting bamboo fungus under the forest is an industry with both ecological and economic benefits. Lin and fungi are an “excellent partner”: the woods can provide shade and oxygen to the edible fungi; while the edible fungi can provide carbon dioxide and organic matter to the trees, promote the growth of the trees, and also regulate the microclimate in the forest to form forest fungi. Symbiotic ecological community. In addition to fir forests, pine forests, miscellaneous wood forests, and bamboo forests can also be developed and planted with bamboo fungi and other edible fungi. Currently, Xiayang Town has three experimental sites where bamboo fungi have been planted, including fir forests, bamboo forests, and passion fruit orchards.
Yao Bushing, a villager in Shangyao Village, said that in the past, everyone only knew about farming and had not thought about the development idea of ”green economy”. Fortunately, over the years, the village has insisted on patrolling the mountains and forests, and the green water and green mountains left behind have indeed turned into mountains of gold and silver.
Gold grows under the forest, and the ecology enriches the people. In recent years, more and more places have fully exploited the advantages of forest land resources and developed the understory economy, which not only improves the ecology, but also enriches their pockets.
In Xinmin Village, Duma Town, Tianzhu County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province, more than 30 wooden beehives cultivated by Bee Farm are scattered among the fir trees on the mountain. The forest coverage rate in Tianzhu County reaches 67.39%. There are a variety of nectar plants scattered on the mountains and the flowering period is long, making it very suitable for the development of understory beekeeping. Tian Zaipei harvested more than 400 kilograms of honey last year, selling for at least 80 yuan per kilogram. Tian Zaipei said that now that the Internet is popular, selling honey is no longer difficult. Wildflower honey from the mountains has a sweet taste and is loved by many consumers.
In Tianzhu County, there are still many beekeepers like Tian Zaipei. Beekeeping does not occupy fields, does not delay farming time, and is very profitable, all thanks to the good ecology of the local lush vegetation. In the past, most of the villagers in Tianzhu County lived a hard life with no income due to the mountains. Some villagers made a living by chopping down trees, which not only destroyed the environment, caused soil and water loss in the mountains, but also resulted in low incomes. In recent years, Tianzhu County has adhered to the development idea of ”establishing an ecological county and developing an industrial county”. On the one hand, it strictly implements forest harvesting quota management and continues to promote land greening. On the other hand, it takes multiple measures to develop the forestry industry. Ecological chickens and forests under the forest Under-forest economic development such as Chinese medicinal materials and under-forest beekeeping is in full swing. As far as understory bees are concerned, as of the end of last year, beekeeping in Tianzhu County had reached 21,000 boxes, with more than 260 beekeepers, and a total honey output value of more than 15.7 million yuan. Local villagers said they wanted to thank the good mountains and good water for raising a good bee scene.
Brand system
Diversified products increase the added value of camellia oil
In the hilly areas of southern my country, there is a very common tree species. It is not very tall, has oval leaves, and has round and red fruits. This kind of tree is called the Camellia oleifera tree. It is an important edible oil tree species in southern my country. It is known as the “oil depot” growing in the mountains. The tea oil extracted from its fruits is currently among the top 10 edible vegetable oils in my country.
Jiangxi Province is one of the main producing areas of Camellia oleifera in my country. Ganzhou City ranks first in the province in terms of Camellia oleifera forest area, output and output value. In today’s era of “the fragrance of wine is afraid of the deep alleys”, Ganzhou City has made great efforts to better enhance the influence and sales of local camellia oil. On the one hand, create a regional public brand of “Gannan Camellia Oil” and vigorously support the independent brands of local enterprises, forming a Gannan Camellia Oil brand system based on landmark products, supported by regional public brands, and with corporate brands having their own characteristics; on the other hand, , actively expand multiple online and offline sales channels, and organize various brand marketing activities, allowing Gannan camellia oil to not only enter major domestic supermarkets, but also go abroad and be exported to Europe, the United States, Southeast Asia and other countries and regions.
Jiangxi Zhongxin Yunnong Technology Co., Ltd. is an e-commerce company in Ganxian District, Ganzhou City, Jiangxi Province. It has been engaged in the online sales of camellia oil since 2016. Xiao Yunfeng, the company’s director of operations, told reporters that in the past, everyone was always worried that camellia oil could not open up sales. In recent years, as people have become more and more interested in online shopping, they have also found the right opportunity to open flagship stores on large e-commerce platforms such as JD.com, Tmall, and Pinduoduo. In addition to relying on large platforms, Ganxian District has also built three e-commerce platforms of its own, specializing in selling local specialty products such as camellia oil, and sales have also been growing steadily.
During the Spring Festival that just passed, several e-commerce platforms in Ganxian County and flagship stores such as JD.com and Taobao simultaneously launched the 2024 “Online New Year Festival” promotion activities. Many Camellia oleifera growers also used the currently popular live broadcast to bring goods. Promote your own products. A staff member of the e-commerce unit of the Ganxian District Commerce Bureau said that in recent years, Ganxian District has relied on e-commerce training institutions to actively organize interested villagers to carry out rural e-commerce live broadcast training, cultivate “rural stars”, and develop new agricultural sales through e-commerce live broadcasts. channels to help farmers increase their income. As of the end of 2023, more than 1,680 villagers have learned how to live stream goods.
Xiao Yunfeng said that from a long-term development perspective, if tea oil wants to increase sales and added value, it needs to build a brand. Unbranded tea oil products not only cannot be sold at a good price, but the quality is also difficult to guarantee. Today, the local e-commerce platform in Ganxian District mainly promotes a local brand’s camellia oil series products. The brand’s current main line is “high quality” and “organic”, and the brand’s market positioning is very clear. At the same time, the products are no longer limited to rough-processed crude oil, but through deep processing and more processes, diversified new products such as refined organic camellia oil essence have been developed to increase the added value of camellia oil.
In order to ensure the high quality of brand products, Ganzhou City has also guided more than 40 local Camellia Camellia sales and processing companies, large growers and scientific research institutes to form the Gannan Camellia Oil High Quality Alliance, which has unified product standards, established unified image logos and packaging designs. etc., guiding relevant enterprises in Ganzhou City to use the “Gannan Camellia Oil” brand for marketing in the form of a mother-child brand. All products of the alliance must be inspected by the Camellia Camellia National Inspection Center before entering the market. In recent years, the sales and influence of the Ganzhou camellia oil brand system represented by “Gannan Camellia Oil” have gradually increased in China. From 2018 to 2023, “Gannan Camellia Oil” has been listed in the “China Geographical Indication Product Area” for six consecutive years. “Top 100 Brands List”. (China Discipline Inspection and Supervision News reporter Wang Yajing)
[Editor in charge: Li Pingshu]
2024-03-03 22:09:00
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