Accident! Foreigners are extremely loyal when applying for a card. The card activation rate is as high as 79%, which is much higher than the 63.87% activation rate in Taiwan. They are even more loyal than Taiwanese! Mainly because the threshold for applying for a credit card abroad is relatively high. In addition, Mega Bank also found that the most interesting thing is that foreigners prefer cards that provide high cash rewards for overseas purchases. Even if they leave Taiwan and return to their home country, they will continue to use cards. The median monthly average consumption of foreigners even reaches At the level of 8,000 yuan. The top three consumer preferences are restaurants, Uber and Carrefour.
Accident! Foreign cardholders are actually more loyal than Taiwanese, and their favorite cards are Uber and Carrefour. Mega Bank analysis found that the activation rate of foreigners applying for credit cards is as high as nearly 80%, which is much higher than the Taiwan average of 63.87%.Picture/Provided by Mega Bank
In order to promote bilingual branches and improve the convenience of foreigners applying for credit cards, Mega Bank recently studied the card usage situation of foreigners and unexpectedly found that the rate of foreigners using their cards was as high as 79%, which is much higher than the 63.87% rate of card activation in Taiwan. The most interesting thing is What is unique is that foreigners prefer cards that provide high cash rewards for overseas purchases, and they will continue to use them even if they leave Taiwan and return to their home country.
For example, Mega Bank’s “Liduo Royal Seal Card” offers an unlimited 3% rebate for overseas purchases. Even if you leave Taiwan and return to your home country, you will continue to use it. Mega Bank estimates that the threshold for applying for a credit card abroad is higher, compared with the places where you can use the card in Taiwan. Many, mobile payment can also be tied to the card for consumption, and you can continue to use it after returning to the country, and you can even directly deduct money without foreign exchange. Therefore, if foreigners apply for a card in Taiwan, if they can provide a guarantor or provide a pledge, they can apply, which will naturally attract financial resources and stable income. After applying for a card, foreigners use it frequently. Taking Mega Card as an example, the median monthly consumption of foreigners even reaches 8,000 yuan.
Top three consumer preferences: restaurants, Uber rides, and Carrefour
Mega Bank further analyzed that the most popular place for foreigners to swipe credit cards in Taiwan is restaurants. Up to 26% of transactions are restaurant transactions. After excluding delivery platforms, McDonald’s and Starbucks are the most popular among foreigners. It can be seen that Westerners’ eating habits still favor fast food. The most interesting thing is that the ride-hailing platform Uber is the second-highest transaction item, accounting for 10%. It is obvious that foreigners are highly dependent on the Uber ride-hailing system for transportation modes in Taiwan compared to taking public transportation; as for The third highest transaction type is mass-market supermarket transactions, accounting for 7%, and more than 50% of them go to Carrefour. It can be seen that internationally renowned mass-market brands also have a significant impact on the stores where foreigners choose to purchase daily necessities.
Mega Bank stated that the main age group for foreigners applying for cards mostly falls in the three- and four-character prefixes, which is in line with the age group that comes to work in Taiwan, and as many as 55% live in the two norths, and the male to female ratio is 7 to 3 Among them, the oldest card holder is over 90 years old and has monthly credit card consumption records. There are even foreigners who use credit cards to pay comprehensive income tax and license tax. The frequency of use of credit cards can be said to be quite high. Mega Bank also further explained that in order to cooperate with the government’s “2030 Bilingual National Policy Development Blueprint” and the policy of attracting foreign professional talents, Mega Bank, which is good at foreign exchange, has actively improved various bilingual services within the bank in recent years, from facility indicators, documents and forms to even bank staff. They have invested a lot of effort. The Lanya branch in the Tianmu area was selected as a bilingual model branch by the Financial Supervisory Commission. In the future, it is also expected to fully transform all 108 branches in Taiwan into bilingual service branches in 2025 to provide more complete financial services, so that Foreigners can come to Taiwan seamlessly and enjoy professional financial services.
Yahoo Finance special correspondent Ye Yiru: 22 years of experience in mainstream financial media. From the Web1.0 bubble in 2000 to the Meta Yuanverse Web3.0, he has witnessed the rise and fall of Taiwan’s large and small enterprise groups and has experienced five international financial crises. We believe that finance is life and is everywhere. No matter how difficult financial knowledge is, we should explain it in a simple way. Everyone, young and old, should manage money. If you don’t manage money, money will not care about you.
2023-11-13 05:40:11
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