Ford Everest SUV Heads to Argentina in 2025
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Ford Argentina is poised to launch its highly anticipated Everest SUV in the first half of 2025, marking a notable expansion into the large SUV segment.Initially,the vehicles will be imported from Thailand,with potential for future local production at the Pacheco plant still under consideration.
The declaration, made by Ford argentina President Martin Galdeano at a year-end event, signals Ford’s aggressive strategy to compete in the premium SUV market. “We are coming and launching this vehicle to be a relevant player in the market,” Galdeano stated. “We want to go fight upstairs and see how we do in this segment that we have wanted to enter for a long time.”
Before the official launch, Ford plans to showcase the Everest at various summer events in Argentina, starting December 27th in Cariló and continuing January 2nd in pinamar. These events will offer a closer look at the available trims, engine options, and features for the Argentinian market. Galdeano confirmed this, saying, “It will be in Cariló from December 27 and in Pinamar from January 2.”
The Everest launch comes on the heels of a successful year for Ford in Argentina and South America. Despite market challenges, Ford exceeded its goals in Argentina, with a 15% increase in Ranger production at the Pacheco plant. Further growth is projected for 2025. Galdeano highlighted the regional success, noting, “We are growing 20% in volume, and Brazil stands out with a 60% growth in ranger volume and 70% in Ford’s total volume in that market.”
Looking ahead, Ford anticipates continued growth in the Argentinian market, projecting industry sales to reach 500,000 units. The company plans to increase production at the Pacheco plant to between 70,000 and 75,000 Ranger units, solidifying its position as a leader in the pickup truck segment. The addition of the Everest SUV further strengthens Ford’s position in the Argentinian automotive market.
The announcement also coincided with the inauguration of Ford’s new corporate offices in the renovated Pacheco building. Galdeano expressed his gratitude for the team’s hard work and expressed confidence in the future, concluding, “We are very happy with what has been achieved and confident in what is to come. I hope you like our new house and I thank you for joining us throughout the year.”
Understanding Facebook Pixel Tracking: A Guide for Businesses
In today’s digital landscape, understanding how your online advertising performs is crucial. For businesses using Facebook advertising, the Facebook Pixel is an indispensable tool. This small piece of code provides invaluable insights into website visitor behavior, allowing for more effective targeting and campaign optimization. This article will demystify the Facebook Pixel and explain its importance for businesses of all sizes.
What is the Facebook Pixel?
The Facebook Pixel is a small code snippet that you add to your website. Once installed, it tracks user actions, such as browsing specific pages, adding items to a shopping cart, or making a purchase. This data is then sent back to Facebook, providing a detailed picture of how users interact with your website.
This tracking allows for highly targeted advertising. For example, if someone adds an item to their cart but doesn’t complete the purchase, Facebook can retarget them with ads reminding them of the abandoned item. This significantly increases the chances of conversion.
Why is Pixel Tracking Crucial?
The benefits of using the Facebook Pixel extend beyond retargeting. It allows businesses to:
- Measure the effectiveness of Facebook ad campaigns.
- Create custom audiences based on website behavior.
- Optimize ad spending by focusing on high-performing segments.
- Track conversions and attribute revenue to specific ads.
- improve website design and user experience based on data-driven insights.
Essentially, the Facebook Pixel empowers businesses to make data-driven decisions, leading to improved ROI on their advertising investments. For example, a small business owner selling handmade jewelry could use the Pixel to identify which ad creatives are most effective at driving sales, allowing them to refine their marketing strategy and allocate their budget more efficiently.
Setting Up and Using the Facebook Pixel
Setting up the Facebook Pixel involves several steps, including obtaining a Pixel ID from your Facebook Ads Manager and installing the code snippet on your website. Facebook provides detailed instructions and support for this process. While the technical aspects might seem daunting, numerous tutorials and resources are available online to guide you through the process.
Once installed, you can begin tracking various events and creating custom audiences.This allows for highly personalized advertising, ensuring your message reaches the right people at the right time. the key is to understand your business goals and tailor your Pixel setup to achieve those goals.
the Facebook Pixel is a powerful tool for businesses looking to maximize their return on investment in Facebook advertising. By leveraging the data it provides, businesses can create more effective campaigns, improve their website, and ultimately drive more sales.
Ford’s Big Bet: Launching the Everest SUV in Argentina
ford argentina Makes Aggressive Move into Premium SUV Market with Everest Launch in 2025
Ford argentina is making a major play in the luxury SUV segment, announcing the launch of the highly anticipated Ford Everest in the first half of 2025.This move signals ford’s commitment to expanding its presence in Argentina’s growing automotive market. Juan Ignacio González, an automotive industry expert and analyst, sat down with us to discuss the implications of this strategic decision.
WTN: Ford has been traditionally strong in the pickup truck segment with the Ranger. Why is Ford now moving into the SUV market?
Juan Ignacio González: It’s a smart strategic move for several reasons. First, the SUV market in Argentina is booming. Consumers are looking for spacious, versatile vehicles, and SUVs fit that need perfectly. Second, by offering a premium SUV like the Everest, Ford can tap into a new customer base willing to pay a premium for style, comfort, and advanced features.
WTN: The Everest will initially be imported from Thailand. Are there any plans for local production?
Juan ignacio González: While Ford hasn’t officially announced local production,it’s certainly a possibility down the line.Ford Argentina has a history of local manufacturing, and building the Everest in Pacheco would help them lower costs, create jobs, and appeal to consumers who prefer locally-made vehicles.
WTN: Ford has a strong track record of success in Argentina. How do you see the Everest contributing to this trend?
Juan Ignacio González: Ford has indeed been performing well, especially with the Ranger. Adding the Everest to thier lineup strengthens their position in the Argentine market. It allows them to compete directly with established players like Toyota and Chevrolet who already offer strong SUV options.
WTN: How vital is the timing of this launch, given current global economic conditions?
Juan Ignacio González: It’s a bold move, there’s no doubt whatsoever. The global economy is facing challenges,and Argentina has its share of economic uncertainties. However, Ford seems confident in the long-term potential of the Argentine market.SUVs are a segment that tends to be less affected by economic downturns,as people still prioritize their need for reliable and versatile transportation.
WTN: What can we expect to see in terms of marketing and promotion for the Everest launch?
Juan Ignacio González: Expect a comprehensive marketing campaign that highlights the Everest’s strengths – its ruggedness, spaciousness, and advanced features. Ford will likely focus on showcasing the Everest’s capabilities through test drives, experiential events, and targeted online advertising.
WTN: The addition of the Everest is part of Ford’s broader strategy in South America. Can you elaborate on that strategy?
Juan Ignacio González: Ford is clearly aiming to solidify its position as a leading automotive manufacturer in South America. They’ve seen notable growth in Brazil, notably with the Ranger. Expanding their SUV lineup in Argentina is a key part of this regional strategy, allowing them to tap into new market segments and appeal to a wider range of customers.
