Ford Trucks Achieves High Sales Results in Latvia and Plans for Future Growth

The sales volume of Ford Trucks Latvia in 2022 reached 13% of the market share in the segment of trucks over 16 tons, which is twice as much as the year before. The manufacturer’s planned delivery forecast for the first half of 2023 is more than 100 units, which, as in the corresponding period of 2022, will provide Ford Trucks stable sales results in Latvia with a creator over 10% of the total market volume.

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“Ford Trucks occupies an increasingly higher position in Europe thanks to a diverse product portfolio and innovative technologies. We are pleased that we are also able to be competitive in Latvia and achieve high sales results by offering customers efficient freight transport solutions. Our goal is to provide quality service to new customers in cooperation with our partners , offering a wide range of products and services, especially the internationally awarded tractor F-MAX. An important step in further growth is the conclusion of a dealership agreement with car service AK12 in Cēsis, by the end of the year there is a plan to attract another partner in Latvia,” says Ingvars Konsts, Ford Trucks Head of the Latvian importer’s structural unit.

Ford Trucks, the heavy-duty vehicle brand of Ford, has been in the trucking industry for more than 60 years with the goal of being a companion that cares for customers and helps their businesses thrive. Among the sustainable innovations of Ford Trucks, which will be available in Latvia very soon, is the updated engine, which will be 5.5% more economical thanks to new software, higher oil working temperature and other technologies.

Currently, the manufacturer has started a major transformation process with emission-free, interconnected and autonomous technologies, introducing the “Generation F movement”. Last year, the company presented a 100% domestic electric truck designed and manufactured by Ford Trucks engineers at the International Commercial Vehicle Exhibition (IAA) in Hannover. The electric truck demonstrates Ford Trucks’ commitment to zero emissions in heavy truck production by 2040. It also makes a significant contribution to achieving the goal of selling 50% zero-emission vehicles in Europe by 2030. Ford Trucks electric trucks will be on the road by 2024.

From April 28 to April 30, the exhibition Auto 2023 will take place in the exhibition center BT1, where the visitors will have the opportunity to see one of the newest offers of tractors on the Latvian market – “Ford F-MAX”, which is equipped with Ford Ecotorq 500 ZS and 2500 Nm powerful engine, safe driving assistants and one of the best remote management tools – ConnecTruck. Visitors to the exhibition will be able to familiarize themselves with the already available equipment, upcoming plans and technical solutions from “Ford Trucks”.

Par Ford Trucks un “ZK 9”:

Ford Trucks is the only Ford heavy commercial vehicle brand that produces a range of vehicles including tractor units, construction trucks and trucks weighing more than 16 tonnes. Winner of the 2019 International Truck of the Year (IToY) award, the F-MAX has been critically acclaimed and in high demand worldwide. Ford Trucks combines more than half a century of design and manufacturing experience with market-specific product development expertise to engineer key vehicle components, including all-new engines. Ford Trucks currently operates throughout Europe, the Middle East, Africa and the CIS and continues to expand its international network across 3 continents. In April, Ford Trucks also entered the Scandinavian market, opening a representative office in Denmark. Currently, the brand is represented in 48 countries, by 2024 it is planned to expand to 50 countries. For more information on Ford Trucks, visit www.fordtrucks.lv.

The official representative of Ford Trucks in Latvia is SIA “ZK 9”, which carries out commercial transport sales and after-sales service. The company’s clients are transport, construction, manufacturing and processing companies, as well as insurance companies. SIA “ZK 9” is a Kreiss group company that has been providing commercial transport services since 2008 and employs more than 170 employees.