Ford and Speedway Motorsports Drive into NASCAR’s Future: Expanding Partnerships Ignite Enthusiasts’ Creativity

Ford Motor Company and Speedway Motorsports, Inc. announced a major expansion of their long-standing partnership, solidifying Ford’s position as the official vehicle for multiple key NASCAR race weekends in 2024 and beyond. This important advancement promises to reshape the NASCAR landscape and elevate the fan experience.

The expanded agreement will feature Ford Mustangs and F-150 trucks as pace cars and official trucks at several Speedway Motorsports tracks.This includes a continuation of existing partnerships at Nashville Superspeedway and Dover Motor Speedway, and exciting new additions at North Wilkesboro Speedway and Atlanta Motor Speedway. “Our success is built on relationships, and Speedway motorsports has always been a tremendous partner with Ford,” said Mark Rushbrook, global director of Ford Performance. “This declaration is proof of that. not only are we renewing as the official vehicles of Nashville Superspeedway and Dover Motor Speedway,but we are expanding to North Wilkesboro and the first NASCAR race weekend at Atlanta Motor Speedway. It’s natural to see our Ford Mustang and F-150 products at these world-class facilities, and we are pleased to continue in that role.”

The partnership’s visibility will be substantial at several key events. Ford vehicles will pace the field for the ambetter Health 400 race weekend at Atlanta Motor Speedway from February 21-23.The iconic Ford Mustang and F-150 will also be prominently featured at the NASCAR All-Star Race weekend at the historic North Wilkesboro Speedway from May 16-18.Ford’s presence will also be felt at the NASCAR race weekend at Nashville Superspeedway (May 30-June 1) and the Autotrader EchoPark Automotive 400 race weekend at Dover Motor Speedway (July 18-20).

Beyond the on-track presence, Ford will gain exclusive marketing and promotional opportunities at these Speedway Motorsports NASCAR race weekends, along with VIP hospitality. While the terms of this multi-year agreement remain undisclosed, the commitment underscores the strong bond between the two organizations.

Speedway Motorsports president and CEO marcus Smith highlighted the long-standing relationship and the importance of this expansion. “Ford has not only been a partner with Speedway Motorsports for decades, but it has been a significant part of NASCAR competition as cars first hit the tracks in 1948,” said Smith.“It’s our honor and privilege to not only extend this partnership but to expand it to new venues this year.We look forward to working with Ford to entertain NASCAR fans throughout 2025 and beyond.”

The renewed and expanded partnership underscores the enduring appeal of NASCAR and the strategic value of aligning with a brand like Ford, known for its strong heritage in motorsports and broad appeal to American consumers.The upcoming race weekends promise exciting events, showcasing both the power of Ford vehicles and the thrill of NASCAR competition.

“Ford has not only been a partner with Speedway Motorsports for decades, but it has been a significant part of NASCAR competition as cars first hit the tracks in 1948,” Speedway Motorsports president and CEO Marcus Smith.

The 2024 race schedule at Nashville Superspeedway includes:

• Friday, May 30: NASCAR CRAFTSMAN Truck Series Rackley Roofing 200 (7 p.m. CT, FS1, PRN, SiriusXM NASCAR Radio)
• Saturday, May 31: Wilson County Convention and Visitors Bureau Qualifying (2:10 p.m. Xfinity Series, The CW, PRN, SiriusXM NASCAR Radio); (4:40 p.m. Cup Series, Amazon Prime Video, PRN, SiriusXM NASCAR Radio); NASCAR Xfinity Series Tennessee Lottery 250 (6:30 p.m. CT,The CW,PRN,SiriusXM NASCAR Radio)
• Sunday,June 1: NASCAR Cup Series (6 p.m. CT, Amazon Prime Video, PRN, SiriusXM NASCAR Radio)
• Sunday, August 31: NTT INDYCAR SERIES Big Machine Music City Grand Prix (2:30 p.m. CT, FOX, INDYCAR Live, SiriusXM INDYCAR Nation)

for ticket facts, contact 866.RACE.TIX or visit NashvilleSuperspeedway.com. Follow Nashville Superspeedway on X and Instagram, or become a Facebook fan for updates.

Nashville Superspeedway, a Speedway Motorsports property, is a 1.33-mile D-shaped concrete track with 14 degrees of banking. It’s NASCAR’s largest all-concrete venue and hosts various racing events throughout the year.

Revving Up Football Fields: Ford’s NASCAR Expansion Ignites Legacy and Innovation

Senior Editor (SE): When Ford and Speedway Motorsports shake hands to strengthen their partnership, the motorsports world stands at the edge of its seat. But what truly makes this expansion important beyond the roar of engines on the track?

Expert’s Answer: This expansion cemented by Ford and speedway Motorsports is not just about cars taking the center stage for another race season; it’s a stride into preserving and advancing a historic legacy. Since NASCAR’s earliest days in 1948, Ford has been intertwined with motorsports. This collaboration isn’t simply host to high-octane races; it’s an embrace of tradition harmonizing with innovation. The declaration to include Ford Mustangs and F-150 trucks at events like the Nashville Superspeedway signifies Ford’s unwavering commitment to motorsports and,more importantly,to enhancing the fan experience.

key Insights:

• Historical Legacy: Ford’s motorsports heritage dates back to NASCAR’s inception.
• Innovation in the Racing Experience: Introducing advanced Ford vehicles promises an elevated experience for fans.

SE: How does expanding to tracks like North Wilkesboro and Atlanta Motor Speedway shape Ford’s strategic positioning within NASCAR and the broader motorsport community?

Expert’s Answer: Ford’s expansion into new NASCAR venues through its collaboration with Speedway Motorsports cleverly widens their influence and strengthens community ties. North Wilkesboro and Atlanta Motor Speedway aren’t just tracks; they’re historical and modern hubs of innovation in motor races. By pacing events with Ford Mustangs and F-150 trucks, ford doesn’t just maintain its presence; it reasserts its dominance in a saturated market. Additionally,these events serve as platforms for testing and showcasing Ford’s automotive innovations—from performance to design—directly to an enthusiastic audience.

Key Takeaways:

• Strategic Venue Expansion: New tracks provide Ford increased exposure and deepen community connections.
• Demonstration of Competence: Showcasing Ford’s performance highlights in historic and modern contexts.

SE: Beyond the race track, what exclusive benefits does Ford gain from these expanded marketing and promotional opportunities at NASCAR weekend events?

Expert’s Answer: Ford’s integration into NASCAR weekends isn’t just about lending their vehicles to the race.These expanded rights allow Ford to infiltrate the motorsport culture with exclusive marketing campaigns and promotional activities that are thoughtfully curated for experiential engagement. Ford gains unparalleled exposure to a passionate audience through VIP hospitality and on-the-ground promotional campaigns. These interactions aren’t mere brand imprints; they’re strategic exchanges cultivating brand loyalty and consumer relationships.

Actionable Insights:

• Exclusive Marketing Opportunities: Ford leverages unique positionings at events for immersive marketing strategies.
• Brand Loyalty: Engaging experiences at NASCAR weekends foster deeper consumer connections.

SE: With such a renewed and extensive partnership securing Ford’s role, what hopes might NASCAR and Speedway Motorsports have for this alliance’s future?

Expert’s Answer: This partnership is more than a contractual agreement; it’s a mutually beneficial relationship aimed at pushing each entity towards untapped horizons. For NASCAR and Speedway Motorsports, aligning with a brand like Ford means merging legacy with the thrill of innovation. They see this alliance as a robust vehicle for expanding their reach and enhancing the authenticity of the racing experience. Together, they anticipate setting benchmarks for the future of racing—a future that embraces historical meaning while pushing the envelope of what’s achievable both on and off the track.

Final Thoughts:

• Mutual Growth Prospects: This alliance aims for groundbreaking innovations in racing.
• Pushing Boundaries: NASCAR and Speedway Motorsports foresee transformative growth.

SE: As fans tune in for these Nissan Superspeedway events, what should they expect to see and feel as they witness the Ford and Speedway Motorsports synergy in action?

Expert’s Answer: Fans are in for an eye-popping and heartbeat-skipping experience. Rising from seamless appearances of Ford Mustangs and F-150 trucks as pace cars dressed perfectly to amaze. Expect meticulously orchestrated fan engagements and elevated moments of auditory and visual excellence thanks to Ford’s innovative technologies. It’s not just about the pace car; every event promises a symphony of performance and entertainment, making every race weekend an unparalleled spectacle.

Reader Engagement Invitation:

We’d love to hear your thoughts.Join the conversation by commenting below or sharing your excitement on social media. Will Ford’s expanded presence at NASCAR shine brighter than ever before? Let us know what excites you the most about this historic alliance!