Ford is trying to combat the overwhelming interest in the Bronco SUV by offering potential buyers up to $2,500 (€2,300) if they switch to another model in the manufacturer’s lineup. At the moment, this measure only applies in the US, and there are some peculiarities that you should consider if you have decided to go for the off-road model.
The $2,500 amount is only given to those who want to configure their new Bronco and not purchase it from a dealership. The measure also applies to those looking for the higher equipment levels, and the reason, as already mentioned, lies in Ford’s inability to produce and deliver all the cars on time.
Ford is suggesting that customers target the Maverick pickup, F-150 Tremor, or even Mustang in an effort to sell a vehicle they can ship relatively quickly. We remind you that Bronco is already available in Europe, and its premiere took place at the exhibition in Sofia last year.
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Assessment 3.9 from 12 voice.
