Ford Fiesta, goodbye to the small car symbol of the brand produced for 47 years in eight generations- Corriere.it

a tweet was enough to say goodbye to a model that made history. Martin Sander, head of Ford in Europe, announced on the social networks Twitter and LinkedIn that the Fiesta, one of the most popular city cars around, say goodbye to the market by the first half of 2023.

In production for 47 years

Thus ends the story of a iconic Ford model produced in eight generations for 47 years and that will not have a direct heirat least with sedan architecture and heat engine. The reason? Sales have now moved too far towards Suv and crossover architectures, so much so that in Italy in the rankings of the best-selling compact cars we find only the Puma for Ford: there is no longer room for the Fiesta.

A new era begins

One era will end next summer – writes Martin Sander – another is about to begin. time to say goodbye to a city car that we all know thoroughly. The Fiesta will leave the market in 2023 to make room in the Cologne factory for a new electric model. A decision that is part of Ford’s electrification plans which in Europe plans to sell only zero-emission cars from 2030.

Electric only from 2030 for Ford

The Ford factory in Cologne undergoes a profound transformation in view of the production of new 100% electric models that will arrive in the coming years. Two will take advantage of the Meb platform, that of the Volkswagen group’s electric, while a third will be the zero-emission version of the Puma crossover.