After 18 long months, models and fashionistas will finally be strutting across the Big Apple again in the next few days.
It’s finally that time again: New York Fashion Week heralds the fashion circus – with real shows, real models and real guests. Until September 12th, numerous influencers, models and superstars will be romping around in Battery Park, the Rainbow Room in Rockefeller Center, in the streets of Soho and in Brooklyn after the twelve-month run.
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Nevertheless, the fashion spectacle will take place much more calmly than in the time before the coronavirus. Because the fashion week is also subject to the strict Corona requirements and so everything is strictly controlled, from the number of guests to the parties to the hairstyles and make-up of the models.
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Tighter strapped fashion week
Most of the shows will only have between 150 and 200 guests – instead of the usual 500 spectators, reports the “New York Post”. The focus should be on the specialist audience and not on friends of the designers.
You will also have to do without the international press, buyers and well-known models from other countries, as they are all subject to the US travel ban. For this reason, this time it is not entirely without digital presence: “New York Fashion Week does not roar back as we had hoped, but creeps around the Delta variant on tiptoe. Due to the travel ban and the restrictions, there will be quite a number this time too of shows only give digitally, “explains the founder and director of the Fashion Law Institute, Susan Scafidi, opposite the newspaper.
In fact, almost a quarter of the 119 shows are entirely digital, including presentations by greats like Nicole Miller and Oscar de la Renta.
Admission for vaccinated people only!
Anyone who wants to attend the live shows must be vaccinated and prove this using the “Clear Health Pass” app (comparable to the European Green Pass). An additional effort? No, because the check-in employee not only scans the barcode on the invitation, but also carries out the vaccination check. Complete.
With a mask on your face, there are no further restrictions on seating and the like. “We are aware that the pandemic is not yet completely behind us, and the designers told us that they actually only want to host the shows with 150 to 200 people,” said Georgi Versi, production manager at IMG, the organizers of the Fashion week in the Big Apple.