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YouTube is one of the most important references in the market and this is due to the capacity it has in the narrative of stories that are increasingly adapted to current lifestyles.
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The value of stories is a unique reference in the market and an indispensable bet, to achieve greater value in the market.
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There are various elements through which highly relevant tasks have been patented, especially due to the ability of brands to innovate.
The ability of brands to achieve definitive tasks in the market, has made entertainment a stage for all kinds of creative bets, such as Youtube pretends with its imitated TikTok strategy.
Faced with this series of creative bets, we have had to discover better references, which undoubtedly help us to locate the value of the audiences.
Faced with these challenges, brands manage to establish more and more tasks that help us understand the capacity that brands must assume.
In order to understand it, a key element in this work is the one carried out by brands, especially when they understand the weight of the market in well-managed ideas.
Youtube has a new bet
YouTube has begun to experiment with Shorts, its content proposal with which it intends for its users to publish short-term vertical content and it seems that the bet to rival TikTok is not wasted, since it is working.
The platform has joined the rest of social networks that have sought to imitate the strategy of the Chinese social network. In the case of Instagram with Reels and in the case of Snapchat with Spotlight.
With this series of proposals, a point that we cannot lose sight of remains relevant and that is the one that has to do with the communication capacity that social networks have.
In the case of YouTube, its commitment to vertical videos that is active in India is a way to discover the user experience and the potential of this content segment.
The important thing about this new commitment to TikTok-type content is that YouTube has to accelerate its commercial proposal, since the capacity that the brand achieves will depend on it in being able to finally allow its creators to generate income from it, since until now these do not represent income in advertising.
TikTok-like content
Tiktok is one of the fundamental social networks in the market and this is due in large part to the ability with which they have managed to establish themselves in the market.
An element present in these efforts is that which has to do with the capacity with which the brands are achieving greater relevance in the market and with it, an increase in their creative reach when distributing content.
With this commitment as a framework, the creative element of greatest value in these efforts has to do with the way other networks, including Instagram, which imitated the model of 60-second videos, as well as other innovations such as ephemeral content that Snapchat launched at the time.
To detail.
A Data Reportal projection warned that the social networks with the highest number of users in the world were Facebook, YouTube and WhatsApp.
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