Coca-Cola will stop advertising on social media for the time being due to the large amount of hateful and racist messages on various platforms. The company announced this in a statement on Saturday.
In any case, the American company will not advertise on social media around the world for a month.
James Quincey, the CEO of the soda giant, says there is no place for racism in this world, and that includes social media.
Coca-Cola wants social media to be held responsible for their policies and to be more transparent.
On Friday, British-Dutch food company Unilever also announced that it would stop advertising on social media in the United States.
Facebook (which also owns Instagram) said in a response that it would invest billions of dollars annually to keep its platforms safe.
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