For the first time in ten years, Samsung has announced a new consumer OLED TV, the Samsung S95B OLED TV. The company says this new TV will go “far beyond what OLED TVs have offered so far“.
The S95B will come in two screen sizes – 55-inch and 65-inch – and will use the Quantum Neural 4K processor we’ve come across in the company’s flagship QLED TVs, like last year’s Samsung QN95A and Samsung QN90A.
According to information passed to TechRadar, the S95B also has “an OLED brightness booster and perceptual color mapping to deliver brighter, more accurate highlights and the most lifelike, true-to-life colorsThis sounds like the language LG used to promote its upcoming C2 OLED and G2 OLED models.
The S95B works with the Tizen smart interface developed by Samsung, which has undergone a massive overhaul for 2022. But also with the firm’s flagship audio technologies: Object Tracking Sound and Q-Symphony – as well as Dolby Atmos .
During CES 2022, some media were treated to a behind-closed-doors preview of Samsung Display’s QD-OLED panel which was rumored to come from LG Display. We have not been able to confirm these claims, although neither company has categorically denied them.
So there’s a good chance these QD-OLED TVs are the ones Samsung has been telling us so much about, especially considering the leaks that they turn out to be brighter and offer better color accuracy than other OLED TVs. .
That said, some might see it as a U-turn from the company, which for years argued that its QLED models were superior to OLEDs.
From Samsung’s perspective, however, the company says it wants to ensure more choice for its customers – an idea that allows Samsung to stick to its staunch defense of QLED while maintaining a strategic place in the ever-booming LED market. OLED televisions.
How much does the Samsung S95B cost?
Pre-orders for the Samsung S95B have already started on the company’s US website. It looks like the 65-inch QN65S95BAFXZA will go on sale for $3,499 (around €3,170), while the 55-inch QN55S95BAFXZA will retail for $2,399 (about €1,000 less). If no release date has been mentioned, it should appear in France in May.
Compared to competing OLED TVs, the Samsung S95B is a bit more expensive, at least in the US. The LG C1 OLED, for example, can be ordered today for $1,245 (or €1,149 here), while the 65-inch model is approaching $1,999 (or €1,599 here).
As to whether the Samsung S95B measures up to today’s OLED TVs, we’ll have to wait for its full review by us. Watch our Tests section.
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