For 67.4% of the population, Television is the channel where brands generate the most trust

According to the UTECA 2023 Barometer, Television is, for 76%, the channel where they best remember advertisements.

Television provides 96% of the coverage of the campaigns of the top 20 advertisers with the greatest cross-media reachaccording to the FLUZO ranking corresponding to the third quarter of 2023

More than 38 million people (82.7%) watch linear television weekly.

For 93.4%, free television is a good of general interest.

Eduardo Olano, president of UTECA: “On World Television Day we appreciate the trust of viewers and advertisers, while we reiterate our social commitment and demand the responsible exercise of commercial, informative and entertainment functions, especially with minors”