Navigating the recession while keeping employees engaged: 2023 will require another balancing act for HR teams. How can HR managers master these challenges – often even with reduced budgets – in the best possible way? Personio determined this together with HR experts from Spotify, About You & Co. In the HR Trends Report 2023, they show the most important HR trends and appropriate measures that HR departments can use to prepare for the next year of crisis.
HR analytics is perhaps the most valuable tool companies have in their toolbox. According to a study by Censuswide commissioned by Personio, it is this data that makes it possible to strengthen a company during an economic downturn. Eva Stock, Chief People & Marketing Officer at comspace, knows: “In a world that just seems unpredictable, numbers help to keep a cool head and make the right decisions temporarily.”
HR data was the top priority for all respondents in order to be able to make well-founded decisions and generate important insights. However, the human factor should never be pushed into the background, emphasizes HR blogger Gero Hesse from SAATKORN: “The combination of TECH, DATA and PURPOSE will be important: bringing humanity and technology together.”
People first: The employee experience is crucial
Employee experience is a strategic success factor. Organizations must create a positive work environment that enables employees to develop their talents and do their jobs in a meaningful way. You also know that with the music streaming market leader Spotify. Chief People Officer Katarina Berg sees this as the focus for HR work in the coming year. “Although this requires more strands of measures, it directly contributes to the necessary employee loyalty,” she explains.
And not only that: companies with an excellent employee experience also become more attractive for applicants and thus gain valuable advantages in recruiting. The dovetailing of modern recruiting and employee retention should be part of any holistic talent strategy. Personio People Operations Team Lead Reece Procter sees the biggest challenge in “keeping good people on board when there is less work on the table.”
The tension in the labor market is increasing every day. It is all the more important that you can focus on your strategy and on recruiting and retaining talented employees. The HR software Personio keeps HR departments free: Time-consuming administrative tasks will be automated in the future. In this way, HR managers gain time for the essentials and can concentrate on the success of their company.
