In recent days, the jerseys of the equipment manufacturer Puma have caused a lot of talk on social networks. Particularly for their untraceable badge, placed small on the back of the jersey, so that it can be placed with the name of the club on the face of the jersey. A marketing coup, fairly criticized.
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But the German brand probably did not expect its choice to be even misleading for the players. An example, Thursday night in the Europa League. The young Fenerbahçe Muhammed Gümüskaya midfielder, trained at the Istanbul club, scored his first European Cup goal against the Finnish team HJK Helsinki (Fener 1-0 victory). His reflex? Embrace his club crest, like so many before him.
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Except that Gümüskaya found himself well borrowed, having to note that the club logo was not present on the face of his jersey. A funny scene, which highlights a small flaw in the marketing sector.
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