“Food Union Launches Nine New Pols and Jungle Pop Ice Creams with Sustainable Packaging”

The Latvian milk processing company “Food Union” has added nine new ice creams of the brands “Pols” and “Jungle Pop” to its collection of ice creams, the creation and launch of which more than 85,000 euros were invested in the market.

All new ice cream recipes have been created by domestic ice cream masters at the Food Union Ice Cream Competence Center in Riga, with the primary aim of offering them for consumption in Latvia. However, some of the new “Pols” and “Jungle Pop” ice creams will soon be exported to Lithuania, Romania, Great Britain, Uzbekistan, Ireland, Iraq and Poland.

“Recipes for ice creams with nostalgic tastes of childhood treats, such as marmalade and waffles, are particularly relevant at the moment. Dairy-free, including juice ice creams, have already become a stable niche. Unusually shaped ice creams are back in fashion again – with an expressive glazed cap or wrapped around a stick. Finally, nature-friendly packaging, along with the highest quality ingredients, has become an integral element that gives ice cream brands additional value,” says Ieva Lejniece, Food Union’s marketing manager and board member in Latvia.

The company has created two new “Poli” – “Banana and chocolate” and “Crunchy strawberry” in a waffle, as well as “Pols” on a stick – strawberry-flavored cream ice cream. These ice creams of the “Pols” brand are packaged in sustainable packages, which contain 50% organic materials. Therefore, by choosing these products in stores, consumers help to reduce the amount of plastic waste in nature and the carbon emissions caused by its production.

The range of “Pols” ice cream has also been supplemented with a new, family-sized format in an 800 ml package, in addition, it is available with three contemporary dessert flavors – “Pols jelly candy”, “Pols wafer crisps” and “Pols crispy chocolate”.

These ice creams of the “Pols” brand are also packaged in sustainable packages, which are not only separable, but also 100% recyclable.

Tropical ice cream brand Jungle Pop has three new products on a stick. Ice cream with apple lemonade flavor is available for fans of vegan nutrition. For the first time, the offer of “Jungle Pop” also includes two double-flavored milk ice creams – the first one is intertwined with pineapple and banana flavored cream ice cream, and the second one is watermelon and yellow melon flavored cream ice cream.

“Food Union” in Latvia worked with a turnover of 111.5 million euros in 2021, which is 4% more than the year before, but the company’s gross profit decreased by 5% – to 25.5 million euros. Financial indicators for 2022 are not yet available.

The group of companies includes Latvia’s “Valmieras piens” and “Rīgas piena kombināts”, which added “Rīgas piensaimnieku” in February 2020, as well as the ice cream manufacturer in Estonia “Premia”, the ice cream manufacturer in Denmark “Premier Is” and the ice cream distributor “Hjem Is” in the group , ice cream manufacturer in Norway “Isbjrn Is”, ice cream manufacturer in Romania “Alpin57Lux”, “Food Union” also has two factories of dairy products and baby food in China. The largest shareholder of the concern is Andrejs Beshmelnickis.