Thirteen of every 100 buyers began to buy goods and services digitally for the first time from the pandemic. The information from the study ‘Electronic transactions in Ecuador during covid-19‘.
The afternoon of June 18, 2020, Silvana Dakduk, director of the Observatory of e-Commerce from the University Holy Spirit of Guayaquil (UESS), presented the document. In the preparation participated this house of studies, the Bank of the Pacific, and the Camera Ecuadorian e-Commerce (CECE).
The need for buy without to keep in contact with other people to avoid contamination led to new consumers enter the electronic channel. Also influenced this restriction to get around in the different cities of the country.
The survey it was a digital to a total of 1225 people, the last week of may.
Prior to the pandemic13% of people made at least one purchase weekly digital; meanwhile, 19% a monthly. After the emergency40% of respondents indicated they purchased once per month in a digital way and the 28% once a week.
Similarly, before the crisis, the categories that had the highest demand were those of airline tickets, entertainment, personal use items, among others. Then, they occupied the top positions in food, medicines, and food prepared, which were previously lagging.
Another findings the study is linked to the behavior of the channels of purchase. “The most commonly used have been Whatsapp (49%), application of procurement and delivery (44%) and web pages (35%)”, explains the document.
Also, payments are made with credit card and debit card. But it is striking that there are alternative mechanisms such as electronic wallet, bitcoin and QRcode that are starting to gain ground, mainly among younger people.
The study also included data about the behavior of companies; consulted to 126 of them. 56% indicated that their sales has declined, and attributed this to the increase in the unemployment in the country, the scarcity of resources on the part of consumers and that people are not interested in the products that they offer.
However, the increased amount of sales is occurring through mechanisms are not face-to-face. Advertising, on the other hand, is more concentrated now in digital form.
Elijah Ronquillo, National manager of Means of Payment of Bank of the Pacific, indicated that the institution 10 years ago drives the e-commerce and has several solutions for digital payment.
“Another fact is about the billing of e-commerce. From January to may there was a growth of two digits. We are with an increase of about 32%”; meanwhile, the physical sales dropped by 40%.
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