It is no secret that strawberries are one of the summer’s most popular in the fruit department of the country’s stores – and perhaps especially the Norwegian ones.
At one of Bodø’s Rema 1000 stores, Norwegian strawberries were advertised at NOK 39.90 per basket. But then NRK took a closer look it turned out that the berries did not come from Norway. They were Swedish.
Responds
This makes the leader of the Norwegian Farmers’ Association, Bjørn Gimming, react.
– It’s in borderland. One has to be honest in the marketing in a way, and I do not perceive that there was an honest and fair marketing, says Gimming to NRK.
He also points out that imports of Swedish strawberries can contribute to weakening Norwegian production.
Promises to correct
NRK asked Reitan Retail’s head of communications, Øyvind Breivik, if he could understand that customers experience this as misleading marketing.
– Yes, I can well understand that, and that’s not how it should be. If posters in our stores show Norwegian strawberries, while in fact it is Swedish that is in front, it is of course we must correct and address immediately, Breivik answers.
Pia Guldbrandsen, communications director at Bama, says that it is necessary to import strawberries to meet demand. In addition, it has been a spring of the cool kind, which led to the strawberry season starting slowly. Bama supplies strawberries to Rema 1000.
– Until now, we have had an undercoverage of Norwegian strawberries, but we sell everything we get in and believe the production will pick up in the coming days.
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