Is Toast Hawaii sexist?
Star chef Jamie Oliver recently had his recipes checked for political correctness. The historian Gunther Hirschfelder on the wokeness at the wok – and on the emotionality of food.
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“Inauthentic”, “copied” – chefs and cookbook authors like Jamie Oliver are increasingly experiencing shitstorms because of their recipes and are accused of cultural appropriation.
Photo: Reuters
Mr. Hirschfelder, I would like to talk about recipes and political correctness, which are playing an increasingly important role in the kitchen.
I warn you, this is a fashionable subject and a complicated one at that.
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Jamie Oliver has just become the world’s first chef to declare that he has his recipes in cookbooks checked by cultural appropriation specialists before they are published. Is this a good idea?
If I were Jamie Oliver I would absolutely do that, after all he makes a living from selling millions of cookbooks. With a team of consultants for political correctness, he automatically places himself on the side of the “right ones”, which is great from a marketing perspective. However, I am unsure whether he is doing such a service to democracy.
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