One of the most powerful men on the football planet will live another period at the helm of the ‘White House’, where each season the demand is the highest
Florentino Pérez reissues his mandate as president of Real Madrid, in which he will fulfill his personal dream of building the new Bernabéu, with the challenge of reaching 32 Santiago Bernabéu titles and re-signing world-renowned stars such as Kylian Mbappé or Erling Haaland.
History repeats itself in the Real Madrid. Nobody competes with Florentino Pérez for the presidency. The absence of candidates causes an expected reelection with major projects already underway with the current board of directors. In full change of identity to a stadium that will become one of the best in the world due to its new design and technological innovation that will turn each match into a new experience for the spectator. Marking the route plan to follow in the renewal of a squad that demands a restructuring and large signings.
The Madrid businessman was always an expert manager at the command of Real Madrid. In his first term as president, lasting six years until in 2006 he assured that the club needed “a change”, he ended the debt that amounted to 288 million euros. It made him the richest in the world, with a turnover of 276 million euros, according to a study by the company ‘Deloitte’.
The agreement with the Madrid City Council and the Community for the requalification of the grounds of the Sports City, whose exploitation would report more than 400 million euros to the club, cleaned up the accounts and allowed, in addition, the construction of the ‘Real Madrid City’ in Valdebebas.
In sports, the coup with Luis Figo on his landing was followed by signings of the level of Zinedine Zidane, Ronaldo Nazario or David Beckham to shape the Real Madrid of the ‘galacticos’, a qualifier that Florentino never liked. A good handful of titles preceded his resignation, fed up with a staff full of stars to which he confessed that he “rude” without there being a solution. “With my resignation, they must see that the only important thing is Real Madrid.”
From the sidelines, he suffered times of institutional instability, “of confusion” as he defined when he took the firm step towards his return three years later, in 2009. He appealed to the unity of the partners and his followers in search of a unity in the Madridismo that would restore the institutional stability of the club. And he ended up designing a legendary team, with Cristiano Ronaldo as a great reference to reign in Europe again.
The Real Madrid of the four ‘Champions’ in five editions, for history with Zinedine Zidane of coach winning three in a row. Expanding the number of Leagues, Club World Cups and Super Cups to reach 26 titles in the two terms of Florentino Pérez. His goal, to reach the most awarded president in the club’s history, Santiago Bernabéu and his 32 successes.
To do this, it will have to face new changes and succeed in difficult times in the world economy. With football affected by a pandemic that he took advantage of to transfer the team to the Alfredo di Stéfano stadium and reduce the deadlines for the works of the new Bernabéu. A key point for generating new income and being able to compete with multi-million dollar clubs.
It already went through the difficult end of club icons such as Raúl González, Iker Casillas and Cristiano Ronaldo. In the present, with a public pulse with captain Sergio Ramos, without renewing his contract less than two months before the end of the season. The challenge of Florentino Pérez is to emotionally convince players that they are going to dominate the world for the next decade. Sign up Mbappé or Haaland it has become his great challenge.
Promote women’s football to the titles, after the desired arrival of the Real Madrid, and redesign a winning basketball team around the figure of Pablo Laso, after the loss of referents heading to the NBA such as Luka Doncic, Facundo Campazzo o Gabi Deck, are some of the ‘duties’ of Florentino Pérez in a new legislature that places him at the height of Santiago Bernabéu.
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