In 2019, advertisers spent over 20% of their advertising budget on influencer marketing. And this market has multiplied by 10 in 5 years (20 billion € expected in 2021). It also generates 11 times more return on investment than traditional advertising. Enough to question the rise of new digital professions in the communication ecosystem and promote new training for young people: ffollozz, the school of influencer marketing. His goal ? Offer within the IGS group (for training and certification of professional skills) and in partnership with ISCPA, a course program capable of preparing, in just one year, students for the professions of influencer marketing manager, social media manager, or influencer. And in line with market requirements and its ethics (instantaneity, inventiveness, profitability, ethics).
In detail and to obtain the title certified by the state of communication project manager, it is a question of exploring and practicing the creation of content, the design of a business plan, but also the placement of products and the animation of a community. Like learning how to manage metrics and algorithms. With, in addition, the study of practical cases week by week and the completion of a five-month internship in the company of his choice (agency, advertiser; advertising agency, influencer platform, etc.). “ The goal of influencer marketing is to increase brand awareness and image, as well as consumer engagement and loyalty. Passion and creativity are both the heart and the engine of this ecosystem“, specifies Frédéric Abecassis, director of ffollozz in a press release.
Candidates, eligible from Bac +2 (on file, motivation interview and test), will therefore be supervised from the start of the 2021 school year by a management team, market experts (in agency, management, researcher, consultant), and / or influencer marketing, as well as digital journalists and influencers. Finally, it is up to the Pedagogical and Professional Orientation Committee to define the content of the courses, practical workshops and exams, with regard to trends and the latest developments in influencer marketing.
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