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Flixbus, BlaBlaCar… How “Macron cars” became profitable

Since the end of the pandemic, the leader Flixbus, and its challenger, BlaBlaCar, have been doing well by increasing frequencies on popular routes rather than opening new destinations.

A restart in Diesel mode. Like airlines rather than trains. From the summer of 2022, the SNCF recorded record attendance on its TGV and Intercités trains (23 million passengers). According to a recent note from the Transport Regulatory Authority (ART), Macron coaches only returned to pre-Covid activity in the first half of 2024 on the French market, with 4.5 million customers . Fortunately, the international lines of these low-cost buses are very successful. As a result, this sector, liberalized in 2015, transported eight to nine million people. But with prices falling by 10% over one year, its turnover remains stable at 70 million euros.

Over the entire year 2023, sales were between 154 million and 184 million, according to ART. However, in this turbulent context, the two players in this market, Flixbus and BlaBlaCar, are profitable in France even if they…

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