Five million people have registered on the mini-site launched on June 25, which gives access to Air Jordan sneakers from Dior via a registration system. Only 8,000 lucky winners will have the chance to afford a pair.
The craze was immediate. Launched Thursday June 25 at 1 p.m., the mini-site giving access to the Air Dior shoe presented in Miami last December, was a victim of its success. Registrations were closed within hours of its launch. More than five million people have deposited their names on the platform hoping to release the sesame to recover the sneakers in stores.
Designed for the 35th anniversary of the Air Jordan branch of Nike and the very first launch of the Dior Homme collection in the United States, the Air Dior, which revisits the cult Air Jordan 1 model, was only available by prior registration. . Only 13,000 pairs were produced by Dior for the occasion, 8,000 of which were made available via this draw system. The remaining 5000 will be offered to the best customers of the Dior house.
On this unique sneaker in white and gray leather, the comma of Nike is printed with the legendary Dior monogram. “A journey to the sixties”, according to Kim Jones, artistic director of the men’s line, who was inspired by the vintage patterns of the label. As for the sole, it is blue and translucent and also houses the brand logo.
“I chose to collaborate with Jordan because Christian Dior himself collaborated with the best American brands of his time. I love mixing different worlds, different ideas – Dior and Jordan are two emblems of absolute excellence in their fields. Bringing them together with this special collaboration is to offer something exciting and truly new, “the designer told WWD in December.
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Source: https://fr.news.yahoo.com/cinq-millions-nombre-dinscrits-soffrir-air-jordan-dior-160000890.html
Dior, Air Jordan, Sneakers, Kim Jones
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World news – EN – Five million: the number of subscribers to afford the Air Jordan of Dior soars
