In recent years, following the demands of a market increasingly sensitive to environmental issues, most beauty brands have launched anti-waste and anti-waste programs, changed some of their formulas, revised some of their packaging or rethought their forms of supply of resources from a more sustainable perspective. However, the environmental footprint of the cosmetics industry is still being felt: according to a 2021 analysis by the consultancy firm Quantis, the cosmetics sector impacts the planet with greenhouse gas emissions of between 0.5% and 1.5%. If the habits and cosmetic choices of the individual cannot make as much a difference as those of politics and large corporations, it is true however that – as they have already done in part – they can convince many brands, from the smallest to the largest, to operate in more environmentally friendly ways.
For this reason, on the occasion of Earth Dayestablished by the United Nations to celebrate the environment and the protection of planet Earth and celebrated every year on April 22, we have collected some tips to make your routine more sustainable by asking them directly from experts on the subject. Specifically, we chose five Italian environmental activists and green influencers who told us how they reduced waste from their beauty routine and suggested how to start rethinking their “cosmetic diet” from a sustainable perspective.
THE INTERVIEW
Beauty in the era of the climate crisis, here’s what to do
by Martina Manfredi
Anna Masiello, graduate in environmental and sustainability studies, sustainable fashion entrepreneur
“I abandoned liquid shampoos and conditioners to opt for solid ones, just as I replaced my liquid facial cleanser with a solid bar of soap. Furthermore, I reduced the number of products I use to a minimum, preferring DIY and brands sustainable Italian brands, favoring quality over quantity”, Anna Masiello, founder of the fashion brand R-Coat, writes to us via email, which gives new life to broken umbrellas. In line with her cosmetic choices, here are her tips for making your personal care routine more sustainable:
– “Opt for shampoos, conditioners, detergents and other solid products, to reduce the use of plastic and the environmental impact resulting from the production and transport of liquid products.”
– “Prefer brands that are committed to environmental sustainability, using natural, biodegradable ingredients and plastic-free packaging”.
– “Simplifying your beauty routine, using only essential products and avoiding excesses, helps reduce environmental impact and save resources.”
– “Preparing some beauty products at home, such as moisturizing creams or scrubs, allows you to have greater control over the ingredients used and reduce the environmental impact linked to the packaging and transport of the products”.
– “Opting for products with natural, organic and sustainably sourced ingredients contributes not only to skin health, but also to protecting the environment.”
Camilla Mendini aka Carotilla, green influencer and sustainable beauty entrepreneur
“Over the years I have reduced my beauty routine to a few essential and effective steps and today I use few products that respect my skin, but also the planet”, she tells us. “Looking for plastic-free alternatives and trying many solid cleansing products, I realized that there was a lack of cosmetics on the market that had a quality comparable to the big brands that offer liquid products in plastic bottles. So I decided to bring them to the market and I created Cor Beauty Bar, a brand of water-free cleansing products, made in Italy with sustainable, vegan and biodegradable raw materials. For everything else I have switched to more sustainable alternatives, such as the menstrual cup (irreplaceable for 12 years now). and stainless steel razor. Another trick was to no longer open too many similar products at the same time, such as face creams, sun creams and body creams: I open them as I finish them, so I don’t risk letting them expire. before I can finish them.”
THE INVESTIGATION
Not just fast fashion: the pitfalls of “fast beauty” for quality and the environment
by Martina Manfredi
Lisa Casali, environmental scientist, sustainability coach, founder of the Ecocucina blog
To choose her beauty products, Lisa Casali follows a few simple principles: “I use as few products as possible, favoring solid and loose ones, with a short list of ingredients, based on raw materials of plant origin, preferably from organic farming. Furthermore, I avoid disposable make-up remover pads which I have replaced with organic cotton pads.” In particular, “for the face I use creams with certifications such as Cosmos Organic, for the body I use organic sweet almond oil, for the hands I use pure shea butter and I avoid nail polishes, while as shampoo, conditioner and facial cleanser I use solid products organic”.
Alice Pomiato, green influencer, trainer and consultant on sustainability issues
“My beauty routine is increasingly minimalist, solid and concentrated, with little packaging, therefore also excellent for traveling because it can be placed everywhere”, the content creator expert in sustainable and conscious life paths Alice Pomiato tells us. “In particular, in my beauty routine I use the solid facial cleanser by Ethical Grace, the day serum by Potentilla Cosmesi, the shampoo, conditioner and mask by Senso Naturale, the flaxseed oil for hair by La Saponaria, a body cream based on Trentino hemp from Dolomiti BioHemp or a body butter from Lush”.
Silvia Moroni aka Parla Sostenibile, expert in sustainability, climate change and food
“Basically I try to buy from brands that have a concrete and certified commitment to environmental and social sustainability.” Any additional advice? “I suggest having your skin analyzed and buying only the products that are really necessary, without exaggerating with bottles, jars and tubes which can be useless if not downright harmful.”
SKINCARE
Too many products stress the skin: here’s how to reduce your beauty routine
by Jessica DeFino
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– 2024-04-22 06:04:56
