Fitur.-USA, China and Canada, markets where Madrid is promoted with Madrid Turismo by Ifema and 15 million investment

MADRID, 20 Ene. (EUROPA PRESS) –

The Community of Madrid will promote itself in distant source markets such as the United States and Canada, Asian countries such as China, the Republic of South Korea and Japan, Latin America and the Middle East with an investment of 14.9 million in action plans through Madrid Turismo by Ifema.

According to sources from the regional government have advanced to Europa Press, of this investment, 12.4 million come from the regional budget, as announced by the president of the Community of Madrid, Isabel Díaz Ayuso, on Madrid Day which is celebrated this Friday in fitur.

The Community of Madrid has led the implementation of Madrid Turismo by Ifema, a tool that, together with the City Council of the capital, Ifema and the entire tourism sector in Madrid, will allow the promotion of the Madrid destination outside its borders.

Of the six lines of action designed, the first is endowed with 3.1 million euros for campaigns that generate awareness and promote the marketing of the Madrid destination in the United States and Canada.

In these two markets, it is planned to launch a second plan, in this digital case and with four million euros, to position the region as “destination with the best lifestyle on the planet”.

A third line of action, with 1.8 million euros, will market trips to Madrid in the Republic of South Korea and Japan, while in China and in the countries adhering to the Association of Southeast Asian Nations two will be invested millions.

For its part, in Middle Eastern countries such as Saudi Arabia, the United Arab Emirates and Qatar, Madrid Turismo by Ifema will carry out promotional actions worth 1.5 million.

And finally, a sixth line of action, endowed with 2.5 million euros, will be dedicated to the international promotion of Madrid in markets such as Mexico, Colombia, Argentina or Brazil.

With this commitment, the Community of Madrid seeks to consolidate “the excellent moment that the region is going through in terms of tourism”, in which not only have the arrival figures of national travelers registered before the pandemic been recovered, but also a growth of international tourists and the expense generated, a statistic that the region leads in Spain.