The Peruvian delegation is made up of 32 companies in the sector and 6 trade associations that are located in Pavilion 3 of America, in a space of 360 square meters that has been adapted to hold meetings with international tourism operators and exhibit the Peruvian tourism offer. .
A Peruvian delegation led by the Minister of Foreign Trade and Tourism, Juan Carlos Mathews, and made up of public and private institutions, began, this January 24, its participation in the International Tourism Fair – Fitur 2024, considered one of the most important events. important in the sector worldwide.
The fair, which will run until the 28th of the same month, is a space that brings together professionals in the sector interested in doing business, learning about the latest trends in the tourism industry and the evolution of the profile of travelers around the world. In addition, it has free access to the general public interested in learning more about the attractions offered by the participating countries.
“We come to consolidate a message: Peru is a safe and stable destination. Our country has a rich and varied tourist offer, both in nature, adventure, culture and gastronomy. We are going to highlight outdoor experiences and sustainable practices, activities that are in line with new travel trends,” explained Minister Mathews.
The Peruvian delegation is made up of 32 companies in the sector and 6 trade associations that are located in Pavilion 3 of America, in a space of 360 square meters that has been adapted to hold meetings with international tourism operators and exhibit the Peruvian tourism offer. .
For example, the audience, through virtual reality glasses, will be able to fly over the Nazca Lines, the Colca Canyon, Kuelap and Machupicchu itself. In addition, various typical dances and a staging of the Paucartambo Festival, traditional from the Cusco region, will be performed. Tastings and activations of Super Foods Peru and sector brands of coffee, chocolate and pisco will also be presented.
“The promotion of our destinations at this fair is very important, even more so if we take into account that it takes place in Spain, the first market for tourists from Europe to Peru. Last year alone we received more than 101 thousand Spanish tourists, 7% more than in 2022, so it is essential to continue consolidating ourselves in this country,” added the minister.
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– 2024-05-11 09:40:10
