Curated collections from influencers are available for those who want to be inspired by the latest trends from social media.
The world’s largest online retailer Amazon has opened a 2800m² fashion house near Los Angeles. Artificial intelligence is designed to help customers make their choices.
The world’s largest online retailer, Amazon, is conquering new territory. The US group opened its first fashion house near Los Angeles last week. In it he combines the advantages of online and offline trade. Amazon also wants to address customers who want to look at and try on clothes again after the Corona crisis instead of ordering them online.
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Why is Amazon opening a fashion store now?
Amazon is also active in the stationary business with various stores such as Amazon Go, Books and 4 Star. Style is set to open now, the online retailer’s first fashion store. Where? How much retail space? Which services? We have the most important details.
The store not only has Amazon’s own fashion labels, but also well-known fashion brands such as Tommy Hilfiger, Calvin Klein, Levi’s and Lacoste. Curated collections from influencers are available for those who want to be inspired by the latest trends from social media.
Amazon Style: A look inside the store
All products are only displayed in one size. If customers want to try on an item of clothing, they can scan it using a QR code and have the staff or elevator take it to their fitting room. High-tech awaits shoppers there: for example, additional products are suggested to customers on a touchscreen. If a piece of clothing doesn’t fit or you don’t like it, it can be ordered to the cabin in a different color or size via the screen. A video gives insight into the functioning of the store.-
This text appeared first on www.textilzeitung.at.
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