After two years with flight restrictions, The Spanish consultancy NI HAO CONECTA (NHC) has led a business mission to Hong Kong to meet and discuss with top representatives of business groups, investment funds and “family-offices”.” the different opportunities and investor interest in Spain and Latin America.
In what constitutes the first of these missions after the end of the Covid restrictions, the development of the agenda in Hong Kong, a former British colony and financial center of southeast China, included meetings with presidents of important Asian groups and funds from investment. In total, more than 60 meetings with senior managers of public and private companies that carry out their activity in a wide variety of fields: Tourism, Infrastructure, Agri-food and Real Estate, among other sectors interested in the Spanish and Latin markets.
From Madrid, Laura González Escalladapresident of NI HAO CONECTA and from Beijing, Wenjun Chenthe firm’s advisor, have led this first mission after the end of travel restrictions to China, and which precedes future meetings that will take place during 2023 with the main objective of promoting the economy of Spain and Latin America in the Asian giant.
“In the last two years, we have worked hard to establish a solid and direct link between China and Latin America with Spain as the axis. Now that we can finally see each other in person, we see that the interest in the Spanish market is more than visible”says Laura González.
In addition, during the development of the trip, NHC organized a business meeting with great success under the title “Hong Kong – Madrid: Opportunities and Investment”, held at the Marco Polo Hotel, in the heart of the city. The event consisted of an exhibition and presentation of the main investment opportunities in Spain. At the end, attendees were able to taste a cocktail sponsored by Spanish beverage and food brands with dimension and representation in Asia.
Giants such as China Tourism Group, China Travel Service, DeHeng Law Offices, Cainiao Smart Gateway, The Hong Kong Chinese Enterprises Association, Sunwah Group, Headdor, CRRC, United Overseas Bank China or New Huo Asset Management are some of the entities within the network NI HAO CONNECTS who have starred in their first post-pandemic trip and shown interest in the Spanish and Latin markets.
PLATAFORMA NHC
NI HAO CONECTA (NHC), business and communication platform between China, Spain and Latin Americaacts as the main axis in the search and development of business opportunities and investment through institutional, academic and governmental agenda.
As a consultant specializing in Public Affairs, NI HAO CONECTA has an advisory board made up of renowned academics, consultants and experts from the national and international business environment, guaranteeing internationalization processes and brand reinforcement in any of the three axes in triangulation: Spain – China – Latin America.
The Spanish entity has its own communication channel with accredited labels, both in Western and Eastern social networks, and recognition in WeChat. In addition, within the framework of the celebration of the 50th anniversary of diplomatic relations between China and Spain in 2023 and with the public intention shown by the Government of the People’s Republic of China and the Kingdom of Spain to strengthen commercial and cultural ties between the two , NI HAO CONECTA is developing an important promotional campaign through a series of public and private activities throughout 2023.
Americas Coordinator: Jose Antonio Sierra.