Apple Unveils First New Store in Ireland Since 2008 in Belfast
In a landmark moment for tech enthusiasts and Apple fans alike, Apple is set to open its first new retail store on the island of Ireland since 2008. The highly anticipated location at Cornmarket in Belfast will officially welcome customers starting at 9 AM on Friday morning, marking the end of Apple’s 16-year relationship with the Victoria Square shopping complex. This new store is not just a significant addition for Apple; it is now the sole official retail outlet on the island, expanding the brand’s reach in the UK where it operates 40 locations.
A Fresh Start at The Keep
Located in ‘The Keep’, a vibrant retail complex developed by Alterity Investments on the former BHS site, Apple joins other major retailers like H&M and Deichmann in bringing fresh energy to the area stretching between Castle Lane and Cornmarket. This strategic move indicates Apple’s commitment to an engaging and innovative shopping experience while reinvigorating Belfast’s retail landscape.
The new store will employ 90 staff members and, in line with Apple’s sustainability goals, will run on 100% renewable energy. The fit-out of the store will incorporate more sustainable materials, showcasing Apple’s dedication to environmental stewardship. Among the notable features of the Belfast store are a dedicated ‘Apple Pickup’ area, designed for seamless online order collections, and plans for more community events aimed at fostering local engagement.
Engaging the Community with Coding Initiatives
Ahead of the grand opening, Apple prioritized community engagement by organizing a special coding session for pupils from St Oliver Plunkett Primary School in Belfast. Tied to Europe Code Week, the ‘Learn to Code with Swift Playgrounds’ initiative promotes coding and digital literacy in a fun, interactive format. By introducing young minds to technology, Apple emphasizes its role not only as a retailer but also as an educational resource.
Experiencing the Future of Tech
The new store is also set to feature an area focused on Apple’s first spatial computer, the Apple Vision Pro. Customers will have the opportunity to experience one-on-one demonstrations, providing insight into the latest advancements in tech. Additionally, a double counter ‘Genius Bar’ will cater to customer tech support needs, ensuring personalized assistance within this innovative space.
Wendy Beckman, Apple’s head of retail for Europe, the Middle East, India, and Africa, expressed her enthusiasm about the store’s opening. "We are thrilled to be opening our new store in Belfast, after serving customers in the city since 2008. Our new home will be a place for all of the community and serve as a destination to explore and buy Apple’s incredible product line-up, experience unparalleled service and support, and learn how to get the most out of Apple’s devices.”
Enhanced Customer Experience
With the opening of this new location, Apple will not only redefine its retail approach in Belfast but also address consumer needs with an upgraded and engaging shopping environment. By establishing a prominent presence in the city, Apple aims to deepen its connection with both existing and potential customers.
Final Thoughts and Future Perspectives
As the popular tech giant increases its footprint on the island, the new store in Belfast symbolizes a significant step forward in Apple’s strategy to provide exemplary retail experiences in community-centered environments. For technology enthusiasts, this means access to cutting-edge products, hands-on learning opportunities, and unparalleled customer service—all tailored to enrich the local economy and promote digital literacy among future generations.
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This opening in Belfast holds promise not just for Apple but for the community as a whole, setting a bar for future tech interactions in retail spaces.
