Alliance Digitale, an entity resulting from the merger of IAB France and Mobile Marketing Association (MMA), is organizing the 1is December the first edition of his Forum, which happens to the Ad & Tech Forum, on the theme “Tomorrow: activating the new possibilities of digital marketing”. At 28 avenue George V, Paris 8th, the event of which CB News is a partner aims to “put the new challenges of digital marketing into perspective”, reads a press release. Therefore, attention, conversion, the customer journey, metaverses, regulation, digital inclusion, employability or climate will be among the topics addressed by about thirty speakers *. Jean-Noël Barrot, Minister for Digital Transition and Telecommunications will close the event. For registrations, it’s hereand for the site, it’s here.
*: Confirmed speakers, to date: Jean-Marc Bellaiche, President of the Printemps Group; Rami Baitieh, CEO of Carrefour France; Marie-Laure Denis, President of the CNIL; Kim Tran, VP Marketing & Business Development of Ubisoft Mobile; Frédéric Bardeau, President of Simplon.co; Irène Grenet, essayist; Hélène Quériault, CEO of Lalalab; Constantin Garreau, Digital Director of PMU; Pierre-Yves Calloc’h, CDO Pernod Ricard; Julie London, Marketing Director of Oscaro.com; Philippe De Ligniville, Deputy General Manager Marketing & Communication Bien’ici; Daniel Knapp, IAB Europe Consultant; Dorothée Rieu, CEO of Mediation; Anthony Katsur, CEO of IAB Tech Lab; Samuel Baroukh, CMO Nestlé France …
